COMM 201 Quizzes Questions with All Correct Answers
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COMM 201
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COMM 201
COMM 201 Quizzes Questions with All Correct Answers
What concept argues that audiences are helped to make decisions and reach conclusions about pressing issues through exposure to competing ideas? - Answer-Marketplace of ideas
Which of the following terms coined in the 1980s describes how th...
comm 201 quizzes questions with all correct answer
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COMM 201 Quizzes Questions with
All Correct Answers
What concept argues that audiences are helped to make decisions and reach
conclusions about pressing issues through exposure to competing ideas? - Answer-
Marketplace of ideas
Which of the following terms coined in the 1980s describes how the broadcast industry
reaches niche audiences - Answer-Narrowcasting
A defining characteristic of mass communication is that it - Answer-Relies on technology
In the years following Gutenberg's invention of movable metal type, society was
transformed in all of the following ways EXCEPT - Answer-Books and literacy became
subject to tighter control and scrutiny by church authority
Photography and movies have relied on this technology throughout most of their history
- Answer-Chemical technology
The melding of print, electronic, and photographic media into digitized form is called -
Answer-Media convergence
Which of the following is NOT a key question in Laswell's narrative model of mass
communication? - Answer-Under what circumstances
An economic system in which private owners operate businesses for profit is called -
Answer-Capitalism
Mass media industries earn most of their revenue from - Answer-Advertising and sales
Conglomerates typically use all the following business practices EXCEPT - Answer-
Board- level micro- management of all aspects of their operations
Family- owned media have increasingly declined in number because - Answer-
Inheritance taxes inhibit bequeathing the family business to heirs
A continuing trend in mass media ownership is the - Answer-Consolidation into fewer
but bigger companies dominating each
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