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BMAL 590 – Marketing Exam Questions and Answers 100% Pass
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BMAL 590 – Marketing Exam Questions and Answers 100% Pass Marketing - the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Classical Marketing Concept - A philo...

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  • December 31, 2024
  • 6
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • bmal 590 marketing exam questions and answers 10

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  • BMAL 590
  • BMAL 590

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KatelynWhitman

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BMAL 590 – Marketing Exam
Questions and Answers 100% Pass

Marketing - ✔✔the activity, set of institutions, and processes for creating, communicating, delivering, and

exchanging offerings that have value for customers, clients, partners, and society at large


Classical Marketing Concept - ✔✔A philosophy which guides the attitude of everyone in a firm to

stimulate and satisfy the needs and wants of every customer


Competitive Marketing Strategy - ✔✔involves product strategy, pricing strategy, integrated marketing

communications, channels, and logistics strategy. It needs to offer value to the target market, that is

defined by marketing, so that the business may focus on those selected markets


The 5 C's - ✔✔Customers, Company, Competitors, Collaborators, Context


STP - ✔✔Segmentation, Targeting, Positioning


The 4 P's - ✔✔Product, Price, Place, Promotion


Customer and Company - ✔✔the central players in the marketing exchange


Context - ✔✔includes the macro-environment: the economy, legal constraints, cultural differences, and

global segments


Marketer's Responsibilities - ✔✔Create a product that customers need or want, price the product

appropriately, promote it via advertising and sales promotion to help customers understand the

product's benefits and value and make the product available for purchase in accessible places


B2C - ✔✔business to consumer


Author. Katelyn Whitman, ©2025 All Rights Reserved.

, 2|Page


B2B - ✔✔business to business


Consumer buying - ✔✔People buying something for themselves or their household


Business customer - ✔✔An agent buying something on behalf of an organization


Low Customer Involvement - ✔✔Customers don't care and won't spend time thinking about brands.

They will typically be somewhat price sensitive.


Moderate Customer Involvement - ✔✔Some effort is expended prior to purchase to obtain good value.


High Customer Involvement - ✔✔For expensive purchases, brand, uniqueness and quality matter.


Lexicographic method - ✔✔A customer compares brands by most important attributes or dimensions.

The brand that satisfies the first dimension goes into the customer's consideration set


Average method - ✔✔Method uses averages so one attribute can't make or break a brand. One brand can

have one strong attribute but be average for another. The brand will still dominate a brand with all

average attributes.


Use attribute importance - ✔✔Models can be made more complex by bringing in weights to express how

important the attributes are to the customer.


Factors that influence customer behavior - ✔✔External - opinion leaders, culture, social class




Internal - attitudes, motivations, perceptions




Situational - physical environment, purpose of purchase, time constraints


Types of B2B Customers - ✔✔installations, accessories, raw materials, parts or, business services




Author. Katelyn Whitman, ©2025 All Rights Reserved.

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