Essay
Bricks, Flips and Clicks
- Institution
- PEARSON (PEARSON)
Essay of 7 pages for the course Unit 12 - Internet Marketing in Business at PEARSON (Unit 1)
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Unit 12: Internet Marketing inBusiness
By Rais Mauthoor “Clicks” asso
recently introd
internet. Cust
ability of shop
and they are n
enter a phy
“Bricks” refers to the purchase a p
physical outlet of a store. organisation
Many businesses in our past Amazon, do
history relied on physical sales trans
outlets to connect with customers, the
customers and display what is reques
products. A merchant would that the produ
be available at the store to been paid
intrigue customers into
purchasing a product and
they would assist with
transactions.
“Flips” determines an age that
allows catalogues to provide
much of the necessary
information to the customers,
this is convenient because it
encourages customers to shop
online rather than offline.
Additionally, during the “Flips”
stage customers are indecisive
about online shopping so there
is a mixture of online and
offline sales.
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