Essay
Media and Advertising Agency
- Institution
- PEARSON (PEARSON)
Essay of 9 pages for the course Unit 9 - Creative Product Promotion at PEARSON (Business)
[Show more]
Content preview
Unit 9: Creative Product PromotionBy Rais Mauthoor
Media and Advertising Agency
Introduction
This assignment will explain the role of advertising agencies and the reasons behind the
choice of media in the development of a successful promotional campaign. Additionally,
this report will explain the advantages and disadvantages of using professional
agencies in ensuring promotional success. This report will also evaluate an existing
national campaign.
P3 Explain the role of advertising agencies in the
development of a successful promotional campaign
Roles of advertising agencies
In the world of business, there are organisations that have plans for creating a
successful promotional campaign. However, while these businesses do have the option
to develop the campaigns themselves in-house, they can also hire an advertising
agency who can assist in the planning and implementation of the campaign. Advertising
agencies are highly-specialised in the field of marketing, many businesses trust them
enough to be responsible with their promotional campaigns and these agencies will
expect sufficient compensation for their efforts. Hiring a complete advertising service
that may include creative work and media planning is usually expensive which limits
their availability for businesses with a low budget for marketing activity.
An advertising agency will most certainly have many clients or customers to deal with,
so it is fundamentally crucial for them to be exceedingly innovative with their
promotions. Each company that they devote their services to will require a drastically
different style of promotion and it should be specifically tailored to the company’s
preferences. In addition to this, it is imperative that every advertisement produced by an
advertising agency are unique and different from each other otherwise it could
jeopardise the success of multiple campaigns and the reputation of the agency.
Agencies compete with other agencies and they must rely on their reputation to interest
clients. Interestingly, advertising agencies can bulk-buy advertising space to receive
better rates or discounts similar to wholesalers when they bulk-buy merchandise from
manufacturers. Some agencies only provide limited services or have more expertise in
a particular area of marketing, which means that a company could hire multiple
agencies to concentrate on the various elements of their promotional campaign.
Services offered such as media planning
Advertising agencies that offer a full advertising service to organisations will most likely
include services such as media buying, advertisement design, advertising production
and activities that contribute towards engaging the target audience. Media buying is the
process of identifying the appropriate medium or media for a company’s products or
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller raisstuart. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £4.48. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53068 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now