Essay
Designing a promotional campaign
- Institution
- PEARSON (PEARSON)
Essay of 5 pages for the course Unit 9 - Creative Product Promotion at PEARSON (Business)
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Unit 9: Creative Product PromotionBy Rais Mauthoor
Designing a promotional campaign
Introduction
Within this assignment, I will design and produce a promotional campaign. Afterwards, I
will provide a rationale for the promotional campaign.
P5 Design a promotional campaign for a given
product/service to meet the needs of a given
campaign/creative brief
Campaign brief
Objectives
This promotional campaign’s objective will be to:
A) Achieve a greater footfall of at least 20% by the beginning of the 1 st of February
2019
B) Increase awareness by at least 40% of the sandwich shop by the beginning of
the 1st of February 2019
C) Increase profits of the sandwich shop by at least 50% by the 1 st of February 2019
D) Make use of a £500 budget
E) Attract local construction workers and bystanders
Creative brief
Objectives
The plan to attract the local construction workers and bystanders with promotional
posters strategically placed in positions that cannot be missed easily. These posters will
advertise the sandwich shop’s presence and they will also include some details about
what the shop sells. The posters will include a special lunchtime offer to entice
customers. Poster advertising will cost approximately £30. Furthermore, local radio
advertising will be used to promote the sandwich shop, this will cost approximately £64.
Both the poster and radio advertising method will incorporate the promotional strapline
of my promotional campaign, which is “Delivering nothing but culinary
perfection”.
Selection of content
Communication of promotional message
My promotional campaign will emphasise on the quality, benefits and reliability of the
sandwich shop’s products. Promotional material will portray the variety of products that
the sandwich shop sells and focus on the health benefits of eating there. The
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