Fuzzy Front End - correct answer The messy "getting started" period of product development, when the product concept is still very undefined
These activities are often chaotic, unpredictable, and unstructured; in contrast to the new product development proces...
Opportunity Identification
Fuzzy Front End - correct answer The messy "getting started" period of product
development, when the product concept is still very undefined
These activities are often chaotic, unpredictable, and unstructured; in contrast to the new product
development process
4 Methods of discovery - correct answer 1. Design thinking
2. Customer Anthropology
3. Lean Startup
4. Open Innovation
Opportunity Identification - correct answer A structured process to collect,
evaluate, and select potential ideas for innovation development
Design Thinking - correct answer Using design sensibilities to match customer needs
with technical feasibility and business viability
Popularized by Tom Kelley and David Kelley, founders of IDEO, an industrial design firm in San Francisco
Designers focus on solutions to customer needs
Anyone can do this with a structured approach
Customer Anthropology - correct answer An approach popularized by Menlo
Innovations, a software firm in Ann Arbor, MI
The idea is to watch customers doing things that need better solutions
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RealGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £10.89. You're not tied to anything after your purchase.
