BCOR 350 Chapter 8 Test Questions and Answers All Correct
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Module
BCOR 350
Institution
BCOR 350
BCOR 350 Chapter 8 Test Questions and Answers All Correct
Which term means that services cannot be stored for later sale or use? - Answer-service perishability
Attributes and benefits are part of ________ ,which is one of the major brand strategy decisions. - Answer-brand positioning
A co...
BCOR 350 Chapter 8 Test Questions
and Answers All Correct
Which term means that services cannot be stored for later sale or use? - Answer-
service perishability
Attributes and benefits are part of ________ ,which is one of the major brand strategy
decisions. - Answer-brand positioning
A convenience product is a consumer product ________. - Answer-that customers
usually buy frequently, immediately and with minimal comparison and buying effort
Which of the following links service firm profits with employee and customer
satisfaction? - Answer-service profit chain
________ is the set of all product lines and items that a particular seller offers for sale. -
Answer-product mix
Which of the following is a consumer product that the consumer either does not know
about or knows about but does not normally consider buying? - Answer-unsought
product
___________ means that services cannot be stored for later sale or use - Answer-
service perishability
________ is part of brand name selection - Answer-selection
___________________ includes private brand, licensing and co-branding - Answer-
Brand sponsorship
methods of brand development include: - Answer-line extensions, brand extensions,
multi branding and new brands
__________________ means that the quality of services may vary greatly depending
on who provides them and when, where and how they are provided - Answer-service
variability
_________________ means that services are produced and consumed at the same
time and cannot be separated from their providers - Answer-service inseparability
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