BCOR 350 Exam 3 Questions and Answers All Correct
There will always be a need for channel intermediaries that physically handle the product.
a) True
b) False - Answer-B
Which of the following is most closely associated with UPSCALING in retailing?
a) Fewer members in the channel of ...
There will always be a need for channel intermediaries that physically handle the
product.
a) True
b) False - Answer-B
Which of the following is most closely associated with UPSCALING in retailing?
a) Fewer members in the channel of distribution
b) More members in the channel of distribution
c) Greater Operating Costs
d) Lower Operating Costs
e) Lower Levels of Customer Service - Answer-C
Which of the following is NOT one of the four main roles performed by MARKETING
COMMUNICATION?
a) To inform
b) To entertain
c) To persuade
d) To remind
e) To build relationships - Answer-B
According to the Census, the largest retail categories include:
a) Away from Home food services
b) At-home food & beverage
c) General Merchandise
d) B and C only
e) All of the above - Answer-D
Viral Marketing is most closely related to which of the following?
a) Buzz Building
b) Personal Selling
c) Shilling
d) Public Relations
e) Direct Marketing - Answer-A
, The real world example discussed in class, LevelUp, uses _______________ as part of
their selling strategy.
a) Virtual Worlds
b) Location Based Marketing
c) Product Reviews
d) Social Networking
e) Avatars - Answer-B
U-Frame-It is a small company that has hired a local ad agency to put together an
advertising campaign. Which of the following questions should be addressed before the
others?
a) What percentage of budget should be for U-Frame-It radio ads?
b) Which type of media is most appropriate for U-Frame-It ads?
c) What are the message objectives of U-Frame-It?
d) How does U-Frame-It's competition advertise?
e) What type of appeal will work best for U-Frame-It's products? - Answer-C
Which of the following modes of transportation would most likely be used to quickly haul
lettuce from California, where it was grown, to markets in Nevada?
a) Trucks
b) Railroads
c) Air
d) Pipeline
e) Water - Answer-A
Which of the following is NOT a benefit provided by E-commerce?
a) It provides consumers the satisfaction of instant gratification.
b) It reduces the cost of doing business.
c) It enables specialized businesses to be more successful.
d) It provides consumers more access to pricing information.
e) It broadens product choices for consumers in smaller communities - Answer-A
Which of the following is a service industry in the U.S. that is likely to see growth due
primarily to demographic changes?
a) Living assistance for seniors
b) Babysitting services for baby boomers
c) Health Services for medical tourists
d) Technology consulting for businesses
e) Database services for businesses - Answer-A
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