Summary
Summary Social Psychology
- Institution
- AQA
Summary of 41 pages for the course Unit 3 PSYA3 - Topics in Psychology at AQA (Social Psychology)
[Show more]
Content preview
Social PsychologyTypes of Conformity:
Compliance: individuals adjust their behaviour/opinions to
those of a group because of a desire to fit in.
Involves public, but not private, acceptance of group’s
behaviours
Temporary – only shown in presence of the group
E.g. Favourite songs – you say you like a certain song in
the presence of friends, but you wouldn’t listen to it by
yourself
Identification: individuals adjust their behaviours/opinions
because membership of the group is desirable
Involves public and private acceptance
Temporary – not maintained when you leave the group
E.g. Army
Internalisation: individuals genuinely change their private
views to match those of the group because they believe them
to be right
New attitudes become part of your value system and not
dependant on group presence
E.g. Converting to a new religion
Explanations for Conformity:
DEUTSCH & GERARD – DUAL PROCESS MODEL
Informational Social Influence (ISI): a motivational force to
look to others for guidance in order to be correct. They follow
, the majority because they assume the majority know the
correct answer (safety in numbers) and this occurs in
unfamiliar situations or ambiguous situations.
Normative Social Influence (NSI): a motivational force to be
liked and accepted by a group. The best way of gaining
acceptance of others is to agree with them (however, this
doesn’t necessarily mean that we truly agree with them). The
person may publicly change their behaviours but privately
disagree (compliance).
Classic research:
The role of discussion in changing opinion regarding a matter of
fact – Arthur Jeness (1932)
Originally conducted as an investigation into social facilitation
(the effect of how the presence of others on performance).
Jeness’ research is now regarded as a ground-breaking study
into informational social influence. The original focus was on
how group discussion influenced the accuracy of judgment, but
the most interesting result concerned how majority influence
caused individuals judgments to converge (move together).
The task Jeness gave his participants, estimating the number
of jellybeans in a jar, had no obvious answer, it was difficult to
assess the amount. Therefore, the conformity, produced was
motivated by informational social influence, where individuals
in uncertain situations look to others for guidance as how to
behave.
AIM:
To investigate whether individuals judgments of jellybeans in a
jar was influenced by discussion in groups.
PROCEDURE:
1. Participants made individual, private estimates of the
number of jellybeans in a jar.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller liztkd. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £4.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52928 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now