Exam (elaborations)
Cob 300 Marketing Test 1 (CH 1,2,5,9,14) Questions and Answers 100% Pass
Cob 300 Marketing Test 1 (CH
1,2,5,9,14) Questions and Answers
100% Pass
Marketing - the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large
What is the key to mark...
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COB 300
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Cob 300 Marketing Test 1 (CH
1,2,5,9,14) Questions and Answers
100% Pass
Marketing - ✔✔the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large
What is the key to marketing? - ✔✔Value
Value - ✔✔Benefit - cost
Elements of marking mix - ✔✔-price
-promotion
-product
-place
Production Orientation - ✔✔Production era
Sales Orientation - ✔✔Focusing organizational efforts on selling as many products as possible
Market orientation - ✔✔The tendency of an economic activity to locate close to its market; a reflection of
large and variable distribution costs.
X
Emily Charlene
Lead Athor
©All Rights Reserved, 2025
, 2|Page
Value based pricing - ✔✔A pricing strategy that involves first determining the perceived value of the
product from the customer's point of view and then pricing accordingly.
sustainable competitive advantage - ✔✔a competitive advantage that other companies have tried
unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate
Marketing strategy - ✔✔target market + marketing mix
sustainable competitive advantage - ✔✔
Marketing Plan - ✔✔Step 1: Business mission & objectives
(planning Phase)
Step 2: Situation analysis (Planning phase)
- SWOT
Step 3: Identify opportunities (Implementation phase)
Step 4: Implement marketing mix (Implementation phase)
Step 5: Evaluate performance using marketing metrics (Control phase)
Strategic Planning Step 1: Define the mission and or vision - ✔✔-Key questions in determining the
mission
-Mission statement
Step 2: Situation Analysis - Evaluate Internal & External Environments - ✔✔Situational analysis
- Internal environmental assessment
- External environmental assessment
X
Emily Charlene
Lead Athor
©All Rights Reserved, 2025