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Cob 300 Marketing Test 1 (CH 1,2,5,9,14) Questions and Answers 100% Pass £10.43
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Cob 300 Marketing Test 1 (CH 1,2,5,9,14) Questions and Answers 100% Pass

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  • COB 300

Cob 300 Marketing Test 1 (CH 1,2,5,9,14) Questions and Answers 100% Pass Marketing - the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large What is the key to mark...

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  • January 8, 2025
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • COB 300
  • COB 300
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Cob 300 Marketing Test 1 (CH
1,2,5,9,14) Questions and Answers
100% Pass

Marketing - ✔✔the activity, set of institutions, and processes for creating, communicating, delivering,

and exchanging offerings that have value for customers, clients, partners, and society at large


What is the key to marketing? - ✔✔Value


Value - ✔✔Benefit - cost


Elements of marking mix - ✔✔-price


-promotion


-product


-place


Production Orientation - ✔✔Production era


Sales Orientation - ✔✔Focusing organizational efforts on selling as many products as possible


Market orientation - ✔✔The tendency of an economic activity to locate close to its market; a reflection of

large and variable distribution costs.




X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

, 2|Page


Value based pricing - ✔✔A pricing strategy that involves first determining the perceived value of the

product from the customer's point of view and then pricing accordingly.


sustainable competitive advantage - ✔✔a competitive advantage that other companies have tried

unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate


Marketing strategy - ✔✔target market + marketing mix


sustainable competitive advantage - ✔✔


Marketing Plan - ✔✔Step 1: Business mission & objectives


(planning Phase)


Step 2: Situation analysis (Planning phase)


- SWOT


Step 3: Identify opportunities (Implementation phase)


Step 4: Implement marketing mix (Implementation phase)


Step 5: Evaluate performance using marketing metrics (Control phase)


Strategic Planning Step 1: Define the mission and or vision - ✔✔-Key questions in determining the

mission


-Mission statement


Step 2: Situation Analysis - Evaluate Internal & External Environments - ✔✔Situational analysis


- Internal environmental assessment


- External environmental assessment




X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

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