Unit 4: Managing an Event Assignment 2
Planning an Event in the Light of Research
Different types of events and the factors affecting success
The Great British Food Festival
This event showcases the nation’s love of great food and drink with some of the country’s
most treasured locations. There are over 100 different food producers and makers at each
venue that provide stunning hot food and drinks alongside excellent live music. It is a
fabulous day out for the whole family with an admission cost of only £9 per adult which
includes free access to the extensive grounds and renowned gardens, including the
adventure playground with zip wire and sandpit. The Great British Food Festival (TGBFF) is
more than ‘just another festival’ as it provides a unique opportunity to explore new flavours
as well as beautiful venues. In 2017, TGBFF was successful as more than 125,000 people
attended the event which is why they have decided to extend its number of food and drink
festivals to 12 by taking place at different venues across the country. This event is also
exposed on major platforms such as The Telegraph, The Guardian and Shortlist.com which
allow the festival to gain a mass amount of recognition as they target specific demographics
that are traditionally more difficult to reach through other mediums.
https://www.ents24.com/port-talbot-events/margam-country-park/the-great-british-food-
festival/5957305
https://standoutmagazine.co.uk/great-british-food-festival-expands-12-shows/
Wireless Festival
The Wireless Festival is a music festival which takes place in London every year with a
fantastic line-up of music artists from a variety of genres. The music festival primarily
started as a rock and pop festival however as popularity grew, they expanded into other
genres such as hip-hop and urban music. In 2019, they had huge headline acts perform at
the festival such as Tory Lanez, Bugzy Malone, and Lil Uzi Vert etc. which brought a mass
amount of attention to the event. When the 2019 line-up was released, 135,000 tickets sold
out in record time within hours of going on sale according to promoter Festival Republic.
Wireless has been very successful with its ideal location of Finsbury Park which is really easy
to get to-and-from, meaning customers won't have to pay out a fortune on travel expenses.
Wireless tickets are also only £55-£62 which is affordable in comparison to other music
festivals that are over £200 like Leeds Festival. This makes it more accessible to more people
which results in more sales and profit for the company hosting Wireless.
https://en.wikipedia.org/wiki/Wireless_Festival
https://www.iq-mag.net/2019/01/wireless-2019-shifts-135000-tickets-matter-hours/
Sport and Recreation Events - Olympics
,Unit 4: Managing an Event Assignment 2
The Olympic Games is the leading international sporting event featuring summer and winter
sports challenges in which thousands of athletes from around the globe participate in a
variety of competitions. They are held every 4 years as this is how it was in the ancient
Olympics almost 2800 years ago. The next Olympics will be held in 2020 and will be hosted
in Tokyo, Japan because the city was awarded the games in 2013 after beating out Istanbul,
Turkey and Madrid, Spain in the voting. It was last held in Rio de Janeiro 2016 where it was a
great success for new records, personal bests, great emotions and inspiring sportsmanship
that only the magic of the Olympic Games can create. Rio 2016 has left behind a great
legacy for the city of Rio de Janeiro meanwhile half the world’s population watched
coverage of the Games. Rio 2016 also have had over 7 billion video views of official content
on social media platforms.
https://en.wikipedia.org/wiki/Olympic_Games
https://www.quora.com/Why-are-the-Olympics-every-4-years
Sport and Recreation Events - Formula 1
Formula One is the highest class of single-seater auto racing endorsed by the Fédération
Internationale de l'Automobile (FIA) and owned by the Formula One Group. The objective of
Formula 1 is a contest to determine the winner of a race in which the driver who crosses the
finish line first after completing a pre-determined number of laps is declared the winner.
The auto racing sport originated during the 1920-30s in Europe from other similar racing
competitions. Formula One races are usually conducted over a year which is known as the
‘Formula One World Championship season’ and the races in the season is known as a ‘Grand
Prix’. This auto racing sport has been successful over the years as the numbers kept
increasing up to a maximum of 20 Grand Prix a year since 2012. In 2017, an average of
200,000 spectators attended a F1 race weekend with around 80,000 on race day and in
2018, at least 4 million people attended one race weekend. Year on year F1 has made
positive growth on social media with 205m fans are under the age of 35.
https://www.tutorialspoint.com/formula_one/formula_one_quick_guide.htm
Social Enterprise Events- Met Gala
The Met Gala is an annual fundraising gala for the benefit of the Metropolitan Museum of
Art's Costume Institute in New York City. Each year they hold an event which celebrates the
theme of that year's ‘Costume Institute’ exhibition which sets the tone for the formal dress
of the night. The fashion event was first established in 1948 as a way to raise money for the
newly founded Costume Institute and celebrate the opening of its annual exhibit. The Gala is
considered to be one of the world's most important and exclusive social events for fashion.
In 2013, Met Gala raised $9M which was one of the biggest fundraising nights in New York
City with a record of $12M the following year. The Gala has been very successful with
contributions projected to surpass $200M with ticket prices starting at $30,000 a pop and
tables run $275,000. Ordinary individuals can’t necessarily attend the gala even if they could
afford the price of admission as there is a steep waiting list for invitations. Wintour who is
, Unit 4: Managing an Event Assignment 2
the chairwomen of the Gala event decides on every single attendee, even if a brand buys a
table, every attendee must be approved by Wintour and Vogue.
https://en.wikipedia.org/wiki/Met_Gala
https://www.forbes.com/sites/hayleycuccinello/2017/04/28/inside-the-met-gala-the-
money-behind-the-first-monday-in-may/
Business Events – Christie's
Christie's is a British auction house event which is held in central London and New York that
was founded in 1766 by a man named James Christine. Christie’s offers around 350 auctions
every year in over 80 categories including all areas of fine and decorative arts, jewellery,
photographs, collectibles, wine, and more. The prices range from $200 to over $100 million
with its global presence in 46 countries and 10 salesrooms around the world. The auction
house has been very successful as they continue to lead the global art market with sales in
2018 total to £5.3 billion which has the highest ever in the history of the auction house. It
was a record-breaking year for them as several major collections that continued to demand
across each and every category. Their 20th century results of sales have also amounted to a
total of over £200 million where 69 countries participated in 7 sales.
https://www.christies.com/about-us/welcome-to-christies
https://www.christies.com/features/Christies-continues-to-lead-the-global-art-market-
9681-1.aspx
Mind Map of Different Event Ideas
Selling
Party
confectionery
Selling food,
£7.50 for
drink, sweets
and chocolate Event entry
Ideas
Do a bottle 1 pound for
flip for 50p, entry, and
if you win £5 for food
you get
prizes
Bottle flip
Movie night
Introduction
I am going to create a report to investigate the feasibility of a proposed event.
