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  3. PEARSON (PEARSON)
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  7. Unit 1 - Marketing and people

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Summary Leadership
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Highlights the distinction between leaders and managers, with the characteristics of a good leader. Also includes a summary of the different leadership styles (autocratic, democratic, laissez faire, paternalistic) with the features involved in all of them.

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  • September 27, 2020
  • 1
  • 2019/2020
  • Summary

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Theme 1 Topic 8
Leadership
Distinction Between Leaders and Managers
Leadership – inspiring staff to achieve demanding goals

Management – carrying out necessary tasks to achieve company objectives e.g. recruiting staff

A leader does not have to be a manager. Managers have the official role as a leader and organise resources.
But in addition, a leader:

 Has vision and can see the direction in which to take the business
 Can motivate staff towards the overall goal

Characteristics/traits of a good leader:

 Inspire people  Confidence
 Dedicated  Communication
 Resilience  Motivation
 Experience  Have vision

Leadership Styles

Leadership Style Definition Leadership Features
Autocratic Keep most of the authority to  Make decisions independently with little or
themselves; they don’t delegate much no input
or share information with employees.  Clear division between management and
Tend to tell employees what to do. workers
 Little delegation
 Give orders, does not want feedback
 Top down, one way communication
Democratic Take the views of their subordinates into  Two-way communication
account when making decisions.  Employees have greater involvement in
Managers discuss what needs to be decision making
done & employees are involved in the  Offer guidance to group members, but they
decision. also participate in the group and allow input
from other group members
 Emphasis on delegation of authority and
consultation
 Conscious decision to delegate power
Laissez Faire ‘Let it be’. Managers give employees the  Effective when staff are ready and willing to
freedom to make decisions. take on responsibility
 Employees have freedom to do what they
think is best
 Leader has little input into day-to-day
decision making
 Leaves the details to experts and doesn’t
interfere with subordinates
Paternalistic Believes they know what is best for  Links with Mayo – addressing employee
employees. Tends to tell employees needs
what to do but will often explain their  Akin to a parent/child relationship
decisions. They are also concerned  Leader decides what is best for employees
about the social needs of employees.  A softer form of authoritarian leadership
 Provide clear expectations on what needs to
be done

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