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1. Summary - Marketing strategy
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2. Summary - Distribution
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3. Summary - Pricing strategies
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4. Summary - Branding & promotion
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5. Summary - Product & service design
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6. Summary - Elasticity
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7. Summary - Demand and supply
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8. Summary - Market positioning
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9. Summary - Market research
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10. Summary - The market
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11. Summary - Leadership
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12. Summary - Motivation in theory & in practice
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13. Summary - Organisational design
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14. Summary - Recruitment, selection and training
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15. Summary - Approaches to staffing
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16. Summary - Forms of ownership
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17. Summary - Business objectives
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18. Summary - Entrepreneurs
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19. Summary - Business failure
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20. Summary - Liquidity
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21. Summary - Profit
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22. Summary - Setting budgets
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23. Summary - Break-even
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24. Summary - Sales forecasting, sales revenue & costs
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25. Summary - Planning cash flow
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26. Summary - Internal & external finance
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27. Summary - Legislation
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28. Summary - Economic influences
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29. Summary - Quality management
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30. Summary - Stock control
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31. Summary - Capacity utilisation
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32. Summary - Production, productivity and efficiency
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33. Summary - Managing change
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34. Summary - Human resources and competitiveness
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35. Summary - Ratio analysis
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36. Summary - Financial statements
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37. Summary - Business ethics and csr
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38. Summary - Shareholders vs stakeholders
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39. Summary - Corporate influences and culture
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40. Summary - Critical path analysis
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41. Summary - Decision trees
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42. Summary - Investment appraisal
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43. Summary - Quantitative sales forecasting
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44. Summary - Mergers and takeovers
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45. Summary - Business growth
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46. Summary - Swot analysis and external influences
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47. Summary - Corporate strategy
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48. Summary - Corporate objectives
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49. Summary - Multinationals
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50. Summary - Global marketing
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51. Summary - Global competitiveness
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52. Summary - Global mergers and joint ventures
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53. Summary - Global markets
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54. Summary - Protectionism and trading blocs
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55. Summary - International trade and globalisation
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56. Summary - Growing economies
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