EVENT
Planning a Successful Event..................................................1
Executive summary..............................................................2
Staging an event..................................................................3
FIFA World Cup 2018............................................................................................3
Khabib vs McGregor............................................................................................4
The Royal Wedding..............................................................................................6
comparing events.................................................................7
Purpose of my event.............................................................8
Aims and Objective..............................................................................................9
Factors we need to consider when planning the event.........11
Budget................................................................................................................11
Resource............................................................................................................12
Venue.................................................................................................................12
Catering..............................................................................................................13
Legal Constraints and Insurance........................................................................13
Risk Assessment.................................................................................................13
Allocation of team task.......................................................................................14
Methods of Communication................................................................................15
Contingency Plan................................................................................................15
Planning tool......................................................................................................16
Analysis and Justification of the Feasibility of the Plan.........17
Budget................................................................................................................17
Risk.....................................................................................................................18
Contingency plan...............................................................................................19
Time...................................................................................................................20
Planning tool......................................................................................................20
Research Log......................................................................22
, 2
EXECUTIVE SUMMARY
This report will be looking at manging an event and multiple factors about it. First
it will investigate 3 massive globe event that were successful in FIFA World Cup
2018 Russia, UFC 229: Khabib vs McGregor and Royal Wedding 2018 Prince Harry
and Megan Markle and see how each one was successful and what their common
success factors were. After that I will be analysis my own event and the factors I
must take into consideration in order to make it successful and see if they are
feasible as in realistic and if anything does not seem possible
In this report I will investigate the staging of several successful events and
determine common success factors. I will give facts and figures to support my
points as to why I believe certain events were successful. The events I will be
talking about is My Brother’s wedding, 2018 Football world cup and the Floyd
Mayweather vs Conor McGregor boxing match
, 3
STAGING AN EVENT
FIFA World Cup 2018
The FIFA world cup is football competition host in a different country every 4 years and includes 32
national football teams who battle it out different stages to see who the best national team is and pick
up the world cup trophy. The last world cup was hosted in Russia and started in om 14 June to 15
July 2018 with the final held at Luzhniki Stadium in the capital city of Russia which is Moscow where
78,011 people saw live and estimated 3.5 billion saw on TV across the world.
The event was a massive success as it gained highest number of viewers single sport event has
received beating the 2014 Brazil world cup by 2.5 billion more viewers. The event cost 11 billion
pounds for Russia to pull off but has had massive positive impact to the country. It has massively
positive impact on the country as improved international relationships and views many people had on
country because of the past with the USSR and many incidents and conflicts they been in. Also, many
question were asked of security in the country has thousands of fans would be traveling would be
traveling from aboard with different beliefs, skin color and sexuality and with many question on how
Russia society dealt with these stuff such as gay sexuality would be discriminated. However, the
Russian authorities were able to control this and make sure any sort of major incident would not
happen that could cause any distribution.
They were able generate more money as many fans would travel to watch match and would often
also check the tourist attractions they have and spend money other things such as trying Russian
food which generated more money for them. FIFA its self was able to make a lot of money with its
various advertise partners from around the around such Coke, Adidas and Hyundai and other brands
from all around their well spending a lot of money to get their items promoted to 3.5 billon people
across the world to see.
Russian Government also reports that each match of this world cup had sold out each match which
was not able to be done in Brazil 2014 world cup and many analyses did not think Russia would be
able to due to fears people had about security. This also generated a lot of profit from them as tickets
would be very expensive to get. TV licensing was also other way they made money as every country
in the world wanted to watch it and each country could only have 1 broadcaster or 2 broadcaster
sharing matches. In addition, both BBC and ITV were able to beat their own record in viewership as
majority of the UK watched England get to the semi finals of the world cup for a very long time.
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