Essay
Market profiles
- Module
- Unit 14 - Specialist Tourism
- Institution
- PEARSON (PEARSON)
Market profile for specialist tourism
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UNIT 14: SPECALIST TOURISMP4: Select suitable specialist tourism holidays to meet specific customer profiles.
In this assignment I will select 3 suitable tourism holidays to meet two specific customer
profiles. I will then explain how the chosen holidays meet the requirements of the customer,
selecting the preferred option for each customer profile.
CUSTOMER PROFILE-1
Mr and Mrs Brown from London are looking for a holiday that includes a medical
component to give Mr Brown the opportunity to undergo a hip replacement operation. The
holiday is planned for 2020 but Mr and Mrs Brown are flexible with regards to when the
holiday could take place but will prefer it to be as early as possible. They will like to fly from
their nearest airport.
The Browns are not wealthy but they have planned for this holiday and therefore funds are
available to meet the cost for the holiday.
HOLIDAY: 1- INDIA, New Delhi
Flights to India
Cost with return: £1,185
From: 2nd March- 12th March 2020
DETAILS OF THE TOUR OPERATOR: MEDICONNECT INDIA
COST: £2720
Mediconnect India is a division of Indian Holidays Pvt. Ltd, a 2 times National Tourism
Award-winning Company. Medi Connect India is associated with the world renowned
medical organizations that are recognized by the Joint Commission International (JCI) of the
USA, a counterpart of JCAHO outside US. The services that India provide for hip
replacements are- a total hip replacement is a surgical procedure whereby the diseased
cartilage and bone of the hop joint is surgically replaced with artificial materials. The hip
replacement operation takes 1-3 hours. They also provide you with the Medical Visa and
provide you with travel insurance.
The hospital that the operation will take place is Indraprastha Apollo Hospital. Pioneering
the private healthcare revolution in the country, the hospital is Internationally Accredited by
Joint Commission International (JCI) consecutively for the fourth time. With over 700 beds,
Apollo Indraprastha, Delhi is one of the best multi-specialty tertiary acute care hospitals.
ACCOMMODATION: KAISONS INN
COST: £535.99
Mr and Mrs Brown will be staying in a hotel- Kaisons Inn. The hospital is 10 mins drive from
the hotel, however, the tour operator provides transfers to the hospital and back. The hotel
provides:
, Restaurant
Free continental breakfast
Free WiFi and free parking
Private bathroom
Premium TV channels
Television
Free toiletries
Daily housekeeping
Rooftop Terrace
ATTRACTIONS
India Gate
Lotus Temple
Humayun’s Tomb
All these attractions are free to visit.
The total cost of the holiday in India including the operation would be: £4440.99
HOLIDAY: 2- TURKEY, ISTANBUL
Flights to Turkey
Cost with return: £250
From: 2nd March- 12th March 2020
DETAILS OF THE TOUR OPERATOR: TRAVELMEDI
COST: £8071.93
TravelMEDI is an institution founded by doctors and travel consultants to give a different
understanding and functioning in the field of health tourism. The co-founder Serkan Celen
has worked with a lot of national and international companies in the field of tourism for
around 15 years and their partner and co-founder Dr. Oyku Celen is a specialized
dermatologist and one of the well-known doctors in Turkey. TravelMEDI offers the right
treatment with the appropriate budget for those who will come abroad for treatment. Upon
patient request, all of his/her travel preparations will be taken successfully by expert travel
consultants starting from his/her place of residence until returning home. They offer
treatment by its contracted hospitals and via its active and dynamic team of best in-
specialty doctors. All of the doctors are specialized in their fields/ treatment and speak
foreign language in addition to following up all new Innovations in their specialty.
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