How the government supports the development of e-business
The internet is beneficial to businesses in many ways, such as the global reach
of the target market. As now more and more people use the internet all
around the world, businesses can target them all at once using the internet.
The business does not need to travel and advertise in every location to get
their target market’s attention. Using the internet, businesses can advertise
more quickly and in a cheaper way.
Advertising on the internet, there is no traveling and printing involved. It can
help businesses save quite a lot of extra money instead of spending it on
traditional marketing, which they can use to invest into the business for
expansion. Using the internet, businesses can get a lot of information from the
customers, such as feedback and opinions. For example, they can conduct
online surveys asking customers for their feedback.
Businesses can also send customers emails asking for their opinions, such as on
a certain product that thy want to develop and improve meet the needs and
wants of the customers. The internet allows the businesses to measure, such
as measuring how much traffic they are getting and from what demographics,
and also what product has the higher demand. Businesses can also measure
how well their campaign is performing.
There are many tools that companies can use to measure and estimate. Google
Analytics allows brands to see real life traffic on their website; it also shows
how many people have seen the digital ads. This allows businesses to see what
strategies are working, so in future they focus on those more and avoid the
ones that are not driving much traffic.
The reason there is a surge of online businesses is because the internet has a
lot of users. From 2017, there was 3.9 billion number of internet users globally,
and the number is increasing. Because the number of internet is extremely
high, businesses have the opportunity to get more customers by going online,
which is why almost every business has a website now and carry out internet
marketing.
Another reason that there is a surge of online businesses is because internet
allows businesses to connect with people all over the world, so they can gain
sales internationally, leading to more growth for the companies. Online
shopping is growing, more and more people nowadays prefer to shop online
than go to a physical store. “More than half of UK consumers are now shopping
