Unit 4 - Business Communication
Method of Communication Illustrative Example Purpose of communication Key features of the Compare / Evaluate the effectiveness of method
(Screenshot/Image) communication method / of communication in contributing to the success
reasons of the organisations
Businesses need to use The purpose of TV and One of the key features of TV and YouTube advertisement are extremely
effective method of YouTube adverts is that it is TV and YouTube influential “According to the website TV Cafe,
communication in order to a form of communication advertising is that it is in "Such has become the power of advertisement
expand and grow and to that reach targeted paid form. The seller which that even a politician cannot assure his success
achieve their goals and audience to sell products is BT and Sky, have to in an election campaign if he hasn’t advertised
BT objectives. BT uses many and services. It spend money on the on television.” BT’s advertisements help attract
different methods of communicates to the advertising that they give many customers to subscribe to their services,
communication to attract customers about the name on TV and YouTube. For because they show the audience the benefits of
customers to subscribe to of the product and how example, BT and Sky pay using their services and their plan/products. It
their services. BT has that product or service TV channels such as ITV to helps build customer base by directly sending a
around 18 million message to the target audience. BT’s
could benefit the show their advertising in
customers and provides advertisements are creative; they use attention
consumer, and why they order to gain attention and
their services in 180 capturing music and scenes, and storytelling,
should purchase from the get customers,
countries, which shows which captures the target audiences attention,
business, It helps Because this is the way TV
how effective their and they also how beneficial their services by
communication methods encourage customers to channels earn their comparing it with their competitors such as Sky
are. “As one of the world's purchase from the revenue, from companies and Virgin media, this encourages people to
leading communications business. that want to sell their choose BT who are deciding which network to
service providers, BT caters products/services. Without subscribe to.
to customers in 180 The purpose of a mission any expenditure on BT’s
countries. BT is also the statement is it that it part and Sky’s part, it Similarly, Sky also uses TV and YouTube
United Kingdom's biggest communicates to the would not get called advertising as a method of communication to
fixed-voice and broadband target market about the advertising. “Only that send a message across to their target market,
provider, and offers TV and organization, such as what attempt of the seller on Sky also uses creative scenes with music in
mobile services.” Some of they want to achieve, what which he/she has spent their adverts, and they also demonstrate the
the method of is their main focus. It tells some money to benefits of the network to their target group.
communication that BT the customers what the communicate information Both Sky and BT have the same reason to use
uses is YouTube and TV company sells, such as to the consumer is called TV adverts, both want to attract people to sign
advert. In their what products/services advertising.” So overall this up to their services. Both Sky and BT use
advertisements, the celebrity endorsements time to time to interest
