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Great example of how to use marketing planning tools with example of a new product
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Undergrad level: Merit grade awarded. A report using the theories and tools of marketing planning including objectives, aims, Porter's forces, PESTLE, 5 Forces, Supply chain, SWOT, Internal Analysis, Bibliography. Great example of how to use these theories.

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Document information

  • January 28, 2021
  • 1
  • 2013/2014
  • Case
  • Marketing plan for a new product launch
  • B

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phillipshannon

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Marketing objectives

To increase awareness of the e-bike to the target segment chosen: age group 50-59

of 0.25% of the e-bike market by the end of the calendar year.

Overall budget



Payback



Target market includes:

 People wanting more economical ways of travelling around the city
 People wanting to decrease their pollution contribution
 People aged 50-59
 People who are professionals and want an efficient way to travel to work

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