100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Year 2 Briefing document for gaming festival Advertising module £7.49   Add to cart

Case

Year 2 Briefing document for gaming festival Advertising module

 15 views  0 purchase

Merit awarded. The analysis and research for gaming festival demonstrating segmentation, targeting and other important factors.

Preview 3 out of 29  pages

  • January 28, 2021
  • 29
  • 2012/2013
  • Case
  • Andrew jackson
  • C
All documents for this subject (1)
avatar-seller
phillipshannon
THE BUSINESS SCHOOL



BA/BSC: BSC

YEAR 1/2/3
Year 2
(Delete as appropriate)


Student Name: Phillip Shannon
Module: Advertising Strategy

Tutor’s Name: Dr. Andrew Jackson

Student No: SHA12071099

Assessment No 1

Submission Date: 12th December 2013




Word Count: ………………………4305……………………… (excluding abstracts, appendices,

direct quotes, bibliography, diagrams and illustrations)



Students must sign here …………p.shannon………………………… to show that they have read and adhered to the
University plagiarism regulations as stated in the student handbook.

, GEEK 2014
PRESENTED BY




Rory Collins
Diliyan Ivanov
Andrei Matosci
Phillip Shannon
1

, Contents


Section Page Number
Client brief 3-4
Overview 5
Positioning
Category

Objectives 6
Single minded 6
proposition
Brand essence 6
Brand research 7-10

Competitor research 11

Target Audience 12-17
Example demographic: 18-19
‘Who am I?’
Media Plan 20-22

Creative brief 23

Creative execution 24-26

Executive summary 27


2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller phillipshannon. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £7.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67232 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£7.49
  • (0)
  Add to cart