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Masters level Case study of 20 slides with references of Timberlands market entry into India £30.49   Add to cart
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  7. International Marketing MSc Market Entry analysus Timbaland in India

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Masters level Case study of 20 slides with references of Timberlands market entry into India
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Merit awarded work. Presentation case of Timberland's two entries into India, competitor analysis, price strategy, 5 forces, PEST, value chain, SWOT, competitive advantage, partnership, consumers, revenue and other factors. includes references.

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  • January 28, 2021
  • 24
  • 2019/2020
  • Case
  • Connie nolan
  • B

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Phillip James Shannon
International Marketing
Ms Connie Nolan
Canterbury Christ Church University
Business School




z




In India

, 2

z ▪ Founded in 1952 by Nathan Swartz, Boston, Massachusetts
Began as a shoe company.

▪ The brand Timberland® from 1978, is now a global leader in
design, engineering and marketing of premium-quality footw
apparel and accessories for consumers who value the outdo
The brand


and their time in it.

Built to withstand the elements of nature.

▪ Based in Stratham, New Hampshire, United States. Footwea
top product segment- 79% of sales.

▪ 230 Retail stores throughout North America, Europe, Asia, L
America, South Africa and the Middle East (Vault, 2019).



▪ Consumers:

90s-present: Hip-hop industry. Outdoor adventurers and more
recently urbanites and younger generation

#ModernTrail (Chan, 2018)

▪ Majority wholesale activity and not through its stores.

, z




Images: (TBFB, 2017) Hipsters and city dwellers targeting: Fall – winter- 2015/16
campaign #ModernTrail

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