Essay
D2 Unit 30 - visual merchandising in retail
- Institution
- PEARSON (PEARSON)
D2: Evaluate the planning and assembling of your display, making recommendations for improvements. Distinction graded work
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Unit 30Visual Merchandising in Retail
D2: Evaluate the planning and assembling of your display, making recommendations for
improvements.
Planning
Planning helped to assess all the areas that needed covering and which of these needed to be
prioritised in our work, similarly this helped us predict a time frame on when this would all be
achieved and how. To do this we planned out and allocated a role to each person, each sorting out a
different area of the store covering displays, products, and tangible and intangible techniques.
Majority of our research was based on secondary information, regarding different websites, images,
and surveys, due to the current climate of Covid-19 and lockdown measures, this made it challenging
to visually see in-store sports retail shops. However, from our secondary research, we were
effectively able to conclude different trends in the sports industry such as the highest revenue sports
company and different techniques implemented into their strategies to help elevate sales and
attention. As a result, we predominantly looked at companies such as Nike, Adidas, and Puma.
Therefore, we familiarised ourselves with these trends to help adapt these into our work such as
through customer interactions. However, to make our planning more relevant and effective,
research into a more local scale rather than globally may have helped differentiate the brand and
interest more people as MissKick is a small independent company with a niche target audience. As a
result, through researching into smaller businesses and their uses of marketing and displays, this
could easily be considered and implemented to help the business portray how unique their business
is whilst maintaining their financial affordability to entice customers into their store.
Assembling the display
I believe that our structured display for MissKicks pop-up store is very relevant to its brand and
helping influence and interest its targeted younger demographic audience, as a result the whole
store has been designed to accentuate a sports arena/stadium environment.
MissKicks window display would add a conventional seasonal touch of Christmas lights and fake
snow to help invite customers into the festive and jolly feel of Christmas. However, to interest
customers into the store we have decided to add large discount signs in football shaped displays of
their current promotions such as 50% off on selected items which will help allude customers into the
store. I believe this is effective to immediately aware customers of current promotions available, this
will interest many people into entering the store and browsing on what is being showcased at a
discounted price. Similarly, this may also be more noticeable to adults as although the company's
target market is aimed at a younger demographic, therefore this would be convenient for both
customer and consumer and help adults be aware they are receiving items at a cheaper price and
potentially be interested in other items at the store.
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