Presentation
MS1 Media Studies - Audience
- Module
- MS1 Media studies
- Institution
- Kensington And Chelsea College
1291 01 MS1 Media Studies - Theory on Audience
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AUDIENCE An individual or collective group of people
who read or consume any media text.
Eg: TV viewers, radio listeners, magazines
readers, etc.
, THE IMPORTANCE OF
AUDIENCES
Without audiences, there would be no media.
The reason media organizations produce media texts is to make profit.
Thus no audience means no profit.
The mass media is getting more competitive nowadays to attract more
audiences in different ways and to stay profitable.
, I M PA C T O F N E W T E C H N O L O G Y O N
AU D I E N C E S
Old forms of media like TV, print, radio,… used to have a large
amount of audiences. However, nowadays, they need to work
harder to maintain their audiences.
New technology also made it harder to define audience; a large
group of people reading the same thing at the same time is
outdated, audiences are now ‘fragmented’.
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