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Cognitive Approach Overview
Cognitive Approach Overview
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Cognitive Approach OverviewAssumptions
Believes internal mental processes can be investigated using scientific
methods.
Assume that internal mental processes of mind work in a similar way to
computers.
Claim that the mind is like an information processing system; input, store,
retrieving data.
Believe that behaviour is actively manipulated through the internal mental
processes.
Claim that internal mental processes are affected by schema that we have
formed through experiences.
Strengths
Highly scientific - objectivity and control ensure studies are reliable
Findings from studies have provided basis for therapies and strategies to
help people with behavioural problems
Developed as the most dominant approach, with developments of
technology and science have enabled us to have sophisticated models to
explain IMP in behaviour.
Weaknesses
Lab experiments that study behaviour are criticised for being too artificial,
making it difficult to generalise findings to real-world situations.
Any references made within the cog. Approach rely on observing
behaviour. Any findings could be influenced by demand characteristics
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