Fundamentally, the best marketers at any company put themselves in the place of
their _____.
Selected Answer: B.
Customers
Correct Answer: B.
Customers
Question 2
5 out of 5 points
What is one of the largest factors stressing out marketers at companies these days?
Selected Answer: C.
the pressure to show results
Correct Answer: C.
the pressure to show results
Question 3
5 out of 5 points
What is the best way for a business to stay 5 steps ahead of the competition?
Selected Answer: B.
remain customer centric
Correct Answer: B.
remain customer centric
Question 4
5 out of 5 points
If you ask the average person, “What is marketing?” one of the things you might hear
is:
Selected Answer: A.
Marketing is sales and advertising
,Correct Answer: A.
Marketing is sales and advertising
Question 5
5 out of 5 points
What is the result a company sees from happier customers due to marketing?
Selected Answer: C.
It is more profitable
Correct Answer: C.
It is more profitable
Question 6
5 out of 5 points
During the ____ phase of the purchase process, the potential customer identifies that
something is lacking.
Selected Answer: B.
pre-purchase
Correct Answer: B.
pre-purchase
Question 7
5 out of 5 points
Why is Chrysler’s Imported from Detroit trademarked?
Selected Answer: D.
the slogan is well associated to Chrysler’s brand
Correct Answer: D.
the slogan is well associated to Chrysler’s brand
Question 8
5 out of 5 points
During the purchase phase for a new car, Larry creates a _____ that includes Chrysler
300 and Toyota Avalon, but does not include Hyundai Azera.
Selected Answer: C.
consideration set
,Correct Answer: C.
consideration set
Question 9
5 out of 5 points
If a company wants a customer to have a higher motivation to learn more about their
products, they should do what?
Selected Answer: A.
create customer involvement
Correct Answer: A.
create customer involvement
Question 10
5 out of 5 points
What are a mix of beliefs and importance weights?
Selected Answer: D.
attitudes
Correct Answer: D.
attitudes
Question 11
5 out of 5 points
As segments increase in size, it becomes _______ to satisfy them with the same
product.
Selected Answer: A.
more difficult
Correct Answer: A.
more difficult
Question 12
5 out of 5 points
Empty nesters tend to start dreaming of spending their greater discretionary income
on ____.
Selected Answer: D.
travel and hobbies
, Correct Answer: D.
travel and hobbies
Question 13
5 out of 5 points
Considering a continuum from “mass marketing” to “one-to-one marketing,” market
segmentation is ________.
Selected Answer: C.
in the middle
Correct Answer: C.
in the middle
Question 14
5 out of 5 points
__________ means that each customer serves as his or her own segment. This
approach sounds appealing from the customer point of view because the product
would be tailored specially for each person’s idiosyncratic desires.
Selected Answer: B.
One-to-one marketing
Correct Answer: B.
One-to-one marketing
Question 15
5 out of 5 points
_______ is a type of segmentation in which the company strategically focuses on
targeting a smaller market with particular needs that the company can serve well.
Selected Answer: C.
Niche marketing
Correct Answer: C.
Niche marketing
Question 16
5 out of 5 points
The more precisely defined the target market is, the _____ the numbers are to
estimate.
Selected Answer: D.
Easier
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