MKT 100 WEEK 6 EXAM 1 / MKT100 WEEK 6 EXAM 1: GRADED A | 100% CORRECT |STRAYERMKT 100 WEEK 6 EXAM 1 / MKT100 WEEK 6 EXAM 1: GRADED A | 100% CORRECT |STRAYERMKT 100 WEEK 6 EXAM 1
Question 1
5 out of 5 points
The __________ are a group of approximately 10-15% of the population who is so infl...
mkt 100 week 6 exam 1 question 1 5 out of 5 points the are a group of approximately 10 15 of the population who is so influential that the loss
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MKT 100 WEEK 6 EXAM 1
Question 1
5 out of 5 points
The __________ are a group of approximately 10-15% of the population who is
so influential that the loss of one of these customers costs the firm more than the
loss of later adopters.
Selected Answer: D.
early adopters
Correct Answer: D.
early adopters
Question 2
5 out of 5 points
What growth strategy combines new markets and new products?
Selected D.
Answer: diversification
Correct Answer: D.
diversification
Question 3
5 out of 5 points
At which stage in the new product development process does the company have
a number of ideas that it thinks might work, and gets customers’ feedback as to
which ideas sound most promising?
Selected Answer: B.
concept testing
Correct Answer: B.
concept testing
Question 4
5 out of 5 points
In which phase of the Product Life Cycle is customer awareness getting
stronger, and there may be some buzz in the marketplace?
Selected Answer: C.
market growth
, Correct Answer: C.
market growth
Question 5
5 out of 5 points
Hannah and Ellen rely on consistent messages received via word of mouth, and
are older and more conservative than other customers of Product X. Hannah
and Ellen most likely fall into which of the following categories?
Selected A.
Answer: late majority
Correct Answer: A.
late majority
Question 6
5 out of 5 points
A firm’s positioning statement should address their target segment. Anything
else they’ll say in the positioning statement will have _______ meaning to
customers who are not in that segment.
Selected Answer: B.
No
Correct Answer: B.
No
Question 7
5 out of 5 points
The positioning statement can serve as an internal memorandum keeping all
managers aligned as a basic guiding principle in all their collective decisions, so
as to enhance the likelihood of ______ in the results of those decisions.
Selected Answer: B.
Consistencie
s
Correct Answer: B.
Consistencie
s
Question 8
5 out of 5 points
Marketers and senior managers like to see graphical depictions of where their
brands are, and where their competitors are in the minds of their customers.
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