Essay
Unit 25 Sport as a business Assignment 3
- Institution
- PEARSON (PEARSON)
Completed to highest grade
[Show more]
Content preview
Saiful Assignment 3 Sport business Unit 25Task 1
P5
What are the reasons for conducting your market research?
The main 3 reasons include; To gain customer knowledge, To learn of the demands of the
customers and To research opportunities for further developments. I would need to know all
this because when creating a questionnaire, I would need to find out the specifics from
customers (people who attend castle vale) know what their demand is and room for
improvements which will be beneficial for everyone and the academy. Once receiving all this
information, it will give me insights on the needs and help me in my market research.
What are the methods of research you wish to use?
The method of research is mainly primary. This is due to the fact that I can get information
from people myself, hearing their actual opinion Primary is more important as I get to write
for myself and get information on what I hear while on the other hand with secondary
sources: the quality of research may be poor; may not be specific to my needs and there
could be possible incomplete information which may not answer my questions. The way I will
complete my research is using a questionnaire.
On which area of business would you like to focus your market research?
The one main area where I'm focusing is on the customer experience. This is because a
questionnaire requires the peoples opinion and this will give me info on certain aspects.
Customer experience will tell me what the customers feel like at the site, opinions on how
the academy is laid out, the level of service they receive, and how easy it is to access certain
things. This is not necessarily just about the site but the main 2 priorities include the football
training and education, with customer experience I will get market research about the
academy.
P6/M4/D1
The research conducted from the questionnaire shows that the majority of the students that
attend the football college aged 16-18 have currently been enrolled to do their first year or
second year with a few 3rd years at the academy. The questionnaire is mixed with people
who have been at the academy longer than others and some with their first impression.
Majority of the students are studying the Btec Level 3 Extended Sports Diploma and from my
questionnaire I have seen that most of the students have said they enjoy being at the
college due to it being enjoyable and in a safe environment to get your coursework done and
also train. This is why most students enjoy their current study and how everything is set out.
To expand the students have also said they enjoy playing football at the college and the
coaching manager Deakz is a good asset to the club. However when speaking to the
students some said they wanted various training drills weekly to make it more enjoyable and
for students including themselves to feel more motivated. To add to that most students
would recommend this academy and found it safe, helpful and useful to them. 9/10 had good
things to say about the academy and one of the questions asked was “Are you taught well at
the academy?” The person replied yes and to expand they said “Good one to ones, work is
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller saiful090503. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £5.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now