Pearson Edexcel • Business 2016 NQF

*Certified Distinction Grade Work* Unit 28 Branding: P6 Investigate an existing brand for a product using a brand audit. C2 Changing a brand • Brand audit – a formal assessment of a brand’s strengths and weaknesses, to include: o existing marketing strategies, materials and communications o the customer perception of brand through primary and secondary data, such as questionnaires, focus groups, customer satisfaction surveys, sales and revenue data, blogs o comparison with competito...

C1 Challenges of managing brands • Brand management: analysis and planning of how a brand is perceived in the market, brand success and brand failure. • Maintaining branding relationship with customers throughout the product lifecycle

*Distinction Graded* Unit 28 Branding :D2 - Evaluate the extent to which the branding of a product meets the aims of a selected large business.

*Certified Distinction Grade Work* Unit 28 Branding: M2 - Analyse the potential impact of internal and external factors on branding activities of a product B3 Factors influencing branding activities • Internal influences: o size of the business o stage of the business – start-up, growth, decline o type of product o geographical location of business o budget for branding. • External influences: o competition from other businesses o social pressure and conventions relating to the produc...

P3:Investigate the reasons for a selected large business to have a brand strategy. B.P4 Explain, using examples, the branding of two contrasting products in a selected large business. Learning aim B: Review how branding is used by a selected business Learners will understand how branding and business strategies align, and how branding activities can be affected by internal and external factors. B1 Branding as part of business strategy • Brand strategy: o a long-term plan for the development...

*Distinction Graded* Unit 28 Branding: D1 - Evaluate the impact of branding on a selected large business.

*Certified Distinction Grade Work* Unit 28 Branding: M1 - Analyse the advantages and disadvantages of branding to a selected large business.

*Certified Distinction Grade Work* Unit 28 Branding:P2 - Explain how brands can be an asset to a selected large business. A2 Brand as an asset • Value of a brand: the total financial value of a brand. • Brand equity (positive and negative): the differential effect that knowing the brand name has on a customer’s response to the product and its marketing, the value of your brand beyond physical assets. • Customer equity: the value of customer relationships that a brand creates. • P...

*Distinction Graded* Unit 14 Investigating Customer Service: D3 -Demonstrate initiative in making high-quality justified recommendations to develop own communication and interpersonal skills to meet both customer and business needs btec business level 3 national diploma

*Certified Distinction Grade Work* Unit 14 Investigating Customer Service: M3 - Assess how the development plan may improve the performance of customer service skills. btec business level 3 national diploma