AQA • Business Subjects

2024 AQA AS-LEVEL BUSINESS PAPER 2 INSERT SHEET

2024 AQA AS-LEVEL BUSINESS PAPER 1 MARK SCHEME

2024 AQA AS-LEVEL BUSINESS PAPER 1

This document is like a treasure map for a business venture, guiding you through the treacherous waters of planning and financing. It lays out the course ahead, from the stars you be chasing to the winds you be navigating. Just like a trusty compass, it points the way to success, helping you avoid the hidden reefs and reach the shores of prosperity. So, hoist the sails, plot the course, and let this document be your guiding star on the high seas of entrepreneurship!

Aimed for AQA chapter 3.9, strategic methods: how to pursue strategy. Comprehensive detailed and clear notes covering the entire topic. Includes: - definitions - examples - model links - links to other topics - analysis and theory - some evaluation Catered towards mark scheme > clear > concise > colour coordinated > use of models

Aimed for AQA chapter 3.8, choosing strategic direction. Comprehensive detailed and clear notes covering the entire topic. Includes: - definitions - examples - model links - links to other topics - analysis and theory - some evaluation Catered towards mark scheme > clear > concise > colour coordinated > use of models

The document on "Pricing Decisions" outlines various strategies businesses use to set product prices throughout its life cycle, from research and development to decline. It covers penetration pricing, where low initial prices aim to gain market share; price skimming, where high initial prices capitalize on early demand before lowering them; and dynamic pricing, where prices are adjusted frequently based on customer and market conditions, often using technology to track changes in demand.

The document on "Distribution (Place) Decisions" outlines the crucial role of place in marketing, encompassing both physical and virtual locations where products are available. It discusses the various distribution channels available to firms, including direct selling, retailing, wholesaling, and e-commerce. Emphasizing the shift towards multi-channel approaches, it explores traditional (long), modern (medium length), and direct (short) distribution channels, detailing the roles of manufacturers...

The document on Unit Cost and Efficiency explores operational efficiency in business operations, emphasizing how effectively resources like machinery, materials, and labor are utilized to maximize outputs. It introduces LUCC (Labour, Unit Cost, Capacity, Capacity Utilisation) as critical factors for improving efficiency, with methods such as increasing capacity utilization, enhancing labor productivity, and adopting lean production techniques. The concept of unit cost is highlighted as a key ind...

Document 3.3.1 on Segmentation, Targeting, and Positioning outlines a strategic approach in marketing. It begins with segmentation, dividing the market into distinct groups based on consumer characteristics. Targeting follows, where specific segments are selected based on factors like profitability and competitive landscape. Finally, positioning determines how a product is perceived relative to competitors, influenced by internal strengths, market conditions, and consumer perceptions. The docume...