WJEC • Media Studies
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Modules Media Studies at WJEC
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Slides include: 
1. Stuart Hall 
2. Targeting Audiences 
3. Target Audience 
4. Female audience 
5. Female protagonist 
6. Audience facts 
7. Interactive experience 
8. Uses and gratification 
9. Handheld device 
10. Types of games 
11. Shirky 
12. Stuart Hall - Genre theory 
13. Narrative/genre 
14. General audience theories 
15. Jenkins 
16. Bandura
Slides include: 
1. Convergence 
2. Success of Assassin's Creed 
3. Consumption 
4. Glossary 
5. PEGI 
6. PEGI System 
7. Livingstone and Lunt 
8. PS Vita 
9. Ubisoft 
10. Curran and Seaton 
11. Hesmondhalgh
Slides include: 
1. Product context 
2. Historical context 
3. Political/economic context 
4. Social/cultural context 
5. Technological context 
6. Video games background
Using demographics and/or psychographics, identify two possible audiences for Assassin’s Creed III: Liberation. (2) 
 
Explain how audiences interact with video games. Refer to Assassin’s Creed III: Liberation to support your points. (8)
Explain how changing audience demographics have influenced the gameplay of video games. Refer to Assassin’s Creed III: Liberation to support your points. (8)
Briefly explain two ways in which gaming publishers market their games. (4) 
 
- Exemplar A* 4 Mark Answer
QUESTION: With reference to Stuart Hall, analyse the idea that characters in the media are heavily stereotyped in the video game you have studied. (Tomb Raider)
QUESTION: Discuss the representation of gender in the two crime dramas you have studied and how it reflects social context. (bell hooks)
QUESTION: 
1. Compare the representations of gender in two crime dramas you have studied and reflect their different historical contexts. Use theorists to support your argument. 
2. Compare the representations of place in two crime dramas you have studied and reflect their different cultural contexts.