Business and Management (MG412)

SETTING YOURSELF UP FOR SUCCESS: KNOWLEDGE AND CREATIVITY-FY026 CW2 – Portfolio

Introduction to business studies Research about Body Shoop

Executive Summary The study paper has covered the brand extension of Kellogg's company. The company has included a new extension which is Kellogg’s Z as an extension of their brand. The methodology has been discussed in the second segment which includes research design, research philosophy, data collection method, and so on. In the finding’s segments, brand value, and target Market PESTLE analysis have been covered. In this study paper, a detailed explanation of the product is provided and...