Consumer behaviour (5SSMN256)
Kings College London (KCL)
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Perception and attention
- Lecture notes • 4 pages • 2023
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- £4.49
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These notes reveal how important attention, perception and sensation is in marketing and how it can influence consumers.
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Lectures 1 to 10
- Lecture notes • 44 pages • 2021
- Available in package deal
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- £50.49
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Lecture notes containing detailed chronological order of all material covered from weeks 1 to 10
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The case of Burberry - consumer behaviour theory applied
- Presentation • 16 pages • 2021
- Available in package deal
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- £50.49
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Presentation counting as coursework for consumer behaviour. This explores the case of Burberry and how they went from a "classy" brand positioning to a cool and more marketable model.
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Consumer Behaviour Lectures and Coursework example
- Package deal • 2 items • 2021
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- £95.49
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This bundle contains the full lecture notes from the module of Consumer Behaviour (Year 2) as well as an example of a first class presentation, which is the coursework
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