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Consumer behaviour (5SSMN256)

Kings College London (KCL)

Here are the best resources to pass Consumer behaviour (5SSMN256). Find Consumer behaviour (5SSMN256) study guides, notes, assignments, and much more.

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Perception and attention

  • Perception and attention

  • Lecture notes • 4 pages • 2023
  • These notes reveal how important attention, perception and sensation is in marketing and how it can influence consumers.
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Lectures 1 to 10

  • Lectures 1 to 10

  • Lecture notes • 44 pages • 2021
  • Available in package deal
    • Lecture notes containing detailed chronological order of all material covered from weeks 1 to 10
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Consumer Behaviour Lectures and Coursework example

  • Consumer Behaviour Lectures and Coursework example

  • Package deal • 2 items • 2021
  • This bundle contains the full lecture notes from the module of Consumer Behaviour (Year 2) as well as an example of a first class presentation, which is the coursework
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The case of Burberry - consumer behaviour theory applied

  • The case of Burberry - consumer behaviour theory applied

  • Presentation • 16 pages • 2021
  • Available in package deal
    • Presentation counting as coursework for consumer behaviour. This explores the case of Burberry and how they went from a "classy" brand positioning to a cool and more marketable model.
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