Strategic Management (TH60101E)
The University of West London
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Strategic Management TH60101E - STRATEGIC ANALISIS OF INTERCONTINENTAL HOTEL GROUP A1
- Other • 15 pages • 2023
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This report tackles the strategic analysis of the InterContinental Hotel Group (IHG) by looking at the strategic environment in which it operates. More precisely it examines the internal context by looking at its assets such as employees, financial and physical resources, through McKinsey 7S Framework and Value Chain. In addition, it evaluates the external surroundings like environmental and social factors through PESTLE and Porter 5 forces analysis. After the examination of The InterContinental...
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Strategic Management TH60101E - STRATEGIC ANALISIS OF INTERCONTINENTAL HOTEL GROUP A1
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This report tackles the strategic analysis of the InterContinental Hotel Group (IHG) by looking at the strategic environment in which it operates. More precisely it examines the internal context by looking at its assets such as employees, financial and physical resources, through McKinsey 7S Framework and Value Chain. In addition, it evaluates the external surroundings like environmental and social factors through PESTLE and Porter 5 forces analysis. After the examination of The InterContinental...
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