BRAND COMMUNICATION AND REPUTATION MANAGEMENT (MAR036-6)

University of Bedfordshire

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BRAND COMMUNICATION AND REPUTATION MANAGEMENT - Crisis and Reputation Management:
  • BRAND COMMUNICATION AND REPUTATION MANAGEMENT - Crisis and Reputation Management:

  • Essay • 12 pages • 2022
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  • Crisis and Reputation Management: This report reflects on the crisis communication through an integrated communication tactics for achieving brand reputation in the event of a crisis.
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BRAND COMMUNICATION AND REPUTATION MANAGEMENT- MAR036-6
  • BRAND COMMUNICATION AND REPUTATION MANAGEMENT- MAR036-6

  • Essay • 11 pages • 2022
  • Available in package deal
  • The goal of this study is to comprehend how marketing communications tools fit into integrated brand communication programmes by considering market segmentation and branding challenges, as well as evaluating the usefulness and results of their use in both analogue and digital media.
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