Marketing Principles and Practice

The airline industry, is a business that transports paying people and goods by air through airplanes and helicopters on scheduled routes regularly. (Dictionary, 2019) , It supports 65.5 million of jobs across the world, and most of them are in the industry. Being structured as, general, military and commercial airlines. In the airline industry the segmentation is described as the separation between business and economy passangers. According to Zang (2018), airlines in present are more profita...

The purpose of this report is to explore the Ryanair marketing orientation that helps the company fulfil their goals. A description of the marketing concepts will be presented in the first part of the report. The second part will analyse the Ryanair marketing strategy and the effectiveness it has on the company.