Marketingmanagement - Study guides, Revision notes & Summaries

This is an exam summary of Gert-Jan Scheers' entire book Modern Marketing Management, 2017 edition. An exam summary is more compact than a normal summary. No blah blah, just the most important key points. Written Nov. 2023.

What is marketing? Organizational function for: -. - Creating, capturing, communicating, and delivering value - Managing customer relationships to benefit of organization and stakeholders .What are the core aspects of marketing? -. - Creating value - Satisfying customer needs and wants - An exchange - Product, price, place and promotion decisions - Performed by both individuals and organizations - Occurs in many settings .Exchange -. Trade of value between buyer and seller so that ...

SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.

SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.

Summary how to implement a good marketing strategy. Starting from planning, strategy making, to implementing the right marketing strategy for the company.

Chart Your Path to Marketing Mastery: Explore 'Foundations of Marketing' with Our Premium Notes! Embark on a journey of marketing designed to captivate and educate students: Solid Foundation: Build a strong knowledge base with our comprehensive notes that cover the bedrock principles of 'Foundations of Marketing.' Expert Curation: Benefit from the wisdom of seasoned marketing professionals and educators who have contributed their expertise to our notes. Real-World Applicatio...

SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.

Marketing Management (4th Edition) Winner & Dhar Inhoudsopgave Chapter 1 - Marketing and the Job of the Marketing Manager 3 Chapter 2 - A Strategic Marketing Framework 8 Chapter 3 - Marketing Research 15 Chapter 4 - Analyzing Consumer Behaviour 24 Chapter 5 - Organizational Buying Behaviour 33 Chapter 6 - Market Structure and Competitor Analysis 40 Chapter 7 - Product Decisions 46 Chapter 8 - New-Product Development 55 Chapter 9 - Pricing 63 Chapter 10 - Communications and Adver...

SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.SAMENVATTING MARKETINGMANAGEMENT (4TH EDITION) –MARKETING.

SAMENVATTING: MARKETINGMANAGEMENT (4TH EDITION) –MARKETING