Unique selling point usp - Study guides, Revision notes & Summaries

3rd party companies correct answers companies that do research on 1st party companies ex. Hootsuite & sport social 1st party companies correct answers social media websites ex. Facebook, Instagram, and Snapchat Hootsuite correct answers - 3rd party company - keeps up with important trends - social media management platform - can schedule posts on social media - fancy CRM system CRM correct answers - customer relationship management - collects info about customers and gives it t...

Google Digital Garage Certification Exam What's the biggest challenge for most businesses when going online? - Developing a plan Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? - Where your customers go after leaving your website Website hosting servers have their own unique IP address, what does this address consist of? - Numbers When defining a strategy for your business, how can competitor analysis help you establ...

What's the biggest challenge for most businesses when going online? - Correct Answer-B. Developing a plan How can businesses benefit from using analytics on their website? - Correct Answer-A. It will show you where your audience comes from Where does the domain name of a website primarily sit? - Correct Answer-A. In the URL Which are the first steps you should consider when constructing an online business strategy? - Correct Answer-C. Create goals and identify a USP When defining a ...

What's the biggest challenge for most businesses when going online? - Developing a plan Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? - Where your customers go after leaving your website Website hosting servers have their own unique IP address, what does this address consist of? - Numbers When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? - It can ide...

What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience D. To give insight into specific customer groups -...

Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you don't control it What are the 4 Ps - product, price, promotion, place What are the uncontrollable factors of marketing - competition, economic factors, social factors, technology, regulatory/laws Where does Imc fit into marketing - promotion (sweet spot) What is IMC? - influencing how people feel about a brand IMC encompasses... - advertising public relations direct marketing sales promotion p...

Why do we use A/B testing correct answers To statistically see if the changes we make cause a difference in consumer interaction Advertising budget correct answers Amount of money for advertising, hubspot free template Hoot suite correct answers CRM and social media software management company Weak ties correct answers People you know the least can give more fruitful information, new sources of info Brand equity correct answers the added value a brand name gives to a product beyond t...

Ready, Fire, Aim" by Michael Masterson Exam 67 Questions with Verified Answers Masterson's four most important decisions in life - CORRECT ANSWER - What you do - Who you do it with - Where you do it - When do you do it (when you work and when you don't) What are the 4 stages of growth in terms of revenue and number of employees? - CORRECT ANSWER 4 stages of growth 1. Infancy (0-1 mil, 7 people) 2. Childhood (1-2 mil, 49 people) 3. Adolescence (10-50 mil, 349 people) 4. Maturity (...

What is anecdotal evidence? correct answers is in contrast to primary data - ex. does a blue background get more clicks than a red background what do we mean by 3rd parties in social media? correct answers companies that are not Facebook or LSU but companies that manage a page for LSU on Facebook. Hootsuite & Sprout Social Cluetrain Manifesto correct answers A collection where academics and practitioners have all written their opinions. It is like 95 of these essays. talking about the inte...

What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - ANSWER-A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience D. To give insight into specific cust...