Ansoff matrix - Study guides, Revision notes & Summaries
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L4M8 CIPS level 4 Glossary 2 Questions and Answers with complete solution
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Name the 13 stages of the procurement cycle - Answer-1. Understand the need. 
2. Market Commodity options. 
3. Develop Stratgey/ Plan. 
4. Pre-procurement / market test. 
5. Develop required documentation. 
6. Supplier Selection. 
7. Issue invitation to tender. 
8. Bid / tender evaluation. 
9. Contract Award. 
10. Warehouse logistics & receipt. 
11. Contract performance review and continuous improvement. 
12. Supplier relationships / contract management. 
13. Asset management / end of life. 
Por...
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D373: PA - Applies Strategic Marketing Tools And Methodologies With Complete Solutions Latest Update
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What is a new company entering an established industry with groundbreaking ideas or products known as? - correct answers Disruption 
 
What is a key factor for product success when a company releases a product that creates a new product category? - correct answers Consumer education 
 
What is the riskiest growth strategy for a company according to the Ansoff Matrix? - correct answers Diversification 
 
Which growth strategy in the Ansoff Matrix is represented when a company develops a new produ...
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D373 PA - Applies Strategic Marketing Tools and Methodologies Test Questions Solved Correct.
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What is a new company entering an established industry with groundbreaking ideas or products known as? - Answer Disruption 
 
What is a key factor for product success when a company releases a product that creates a new product category? - Answer Consumer education 
 
What is the riskiest growth strategy for a company according to the Ansoff Matrix? - Answer Diversification 
 
Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for a new marke...
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AQA A level Business - Unit 8 Strategic Direction Exam And Answers Rated A+.
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Strategy - Answer the specific long term plan to meet your aims 
 
Market - Answer where you are selling your goods or services 
 
Dynamic markets - Answer market with changing internal and external factors 
 
Ansoff's matrix - Answer analysis considering different strategic directions 
 
Market penetration - Answer existing products and existing markets 
 
Product development - Answer new products and existing markets 
 
Market development - Answer existing products and ...
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Product Manager Certification – AIPMM Exam Questions and Answers 100% Pass
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Product Manager Certification – AIPMM Exam 
Questions and Answers 100% Pass 
Agile - Answer- An umbrella term used to describe a group of iterative incremental 
product development principles and methodologies that support the Agile Manifesto 
Agile Manifesto - Answer- A conceptual framework that emphasizes four central values 
and twelve supplemental principles encompassing an iterative and people orientated 
approach to product development. (Also called the Manifesto for Agile Software 
Deve...
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Principles of Marketing (MindTap - Cengage Learning) Quizzes 1, 2,3,4,6,8,9,10,11,14,15,16,18,19 Questions and Answers 100% Pass
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Principles of Marketing (MindTap - Cengage Learning) 
Quizzes 1, 2,3,4,6,8,9,10,11,14,15,16,18,19 Questions and 
Answers 100% Pass 
Chapter 1 
Which of the following activities is not correct about the marketing concept? - 
ANSWER-Focusing on internal capabilities rather than on customer wants and 
needs. 
Which of the following statements is true regarding companies engaged in relationship 
marketing? - ANSWER-They are focused on improving rapport with current 
customers 
When someone gives up ...
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MGCR352 FINAL EXAM | 100 CORRECT ANSWERS | LATES UPDATEMGCR352 FINAL EXAM | 100 CORRECT ANSWERS | LATES UPDATE
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What is a market? 
 ANSWER: 
- The set of actual and potential customers for a good or service 
- People have desire and ability to buy 
Product Orientation 
 ANSWER: 
Assumes the product will sell itself 
- Mass production of consumer goods 
- Usually innovation products (telephone) 
Sales Orientation 
 ANSWER: 
Focuses on acquiring customers 
- Invest in advertisements and sales staff 
Market Orientation 
 ANSWER: 
Needs/wants of consumers guides the firms actions 
Value-Based Orientation 
 ...
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Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed 2024
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Certified Product Manager - Online Course and Exam - 280 
Product Group / AIPMM Already Passed 2024 
Characteristics of a service and example for each - Answer ️️ -Inseparability - Bank visit 
Intangibility - University Course 
Variability - Customer Service 
Perishability - Airline flight 
What are Kotler's 4 Market Strategies? - Answer ️️ -Product, place, price, promotion 
What are Porter's 5 forces? - Answer ️️ -Bargaining power of suppliers 
Bargaining power of customers 
Threa...
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WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions and Correct Answers | Latest Update 2024/2025 | 100% PASS
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WGU D373 PA - Applies 
Strategic Marketing Tools and 
Methodologies | Questions and 
Correct Answers | Latest 
Update 2024/2025 | 100% 
PASS 
What is a new company entering an established industry with 
groundbreaking ideas or products known as? - Answer -Disruption 
What is a key factor for product success when a company releases a 
product that creates a new product category? - Answer -Consumer 
education 
What is the riskiest growth strategy for a company according to the 
Ansoff Matrix? - An...
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Midterm 1 MKTG 300 CSULB - Nguyen Exam study guide 2024 latest update already graded A+
- Exam (elaborations) • 14 pages • 2024
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Chapter 1 
 
 
 
Types of Marketing Management Orientations 
Product, Sales, Market, and Societal Marketing. 
 
 
 
Product Orientation 
focuses on what they can make best, instead of what the customers want. (what can we do) 
 
 
 
Sales Orientation 
focuses on what the company can sell. 
 
 
 
Market Orientation 
focuses on not only internal factors(production, sales) but on external factors (what the customer is looking for). 
 
 
 
societal marketing orientation 
keep society interest at hea...
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