Saunders research onion - Study guides, Revision notes & Summaries

Detailed lecture notes for the Business Research and Reporting module. These notes helped me achieve over 75% in the module, so you can trust that they are thorough, well-organised, and cover all the essential topics incudes week 1 both lectures and seminars.

Here are some things to think about improving to try and get this up to standard : The biggest issue is still your methodology - it is very vague and too general. I have tried to encourage you to use more robust methods, but still the focus is on an online survey. You now mention interviews but it is very brief, with no theoretical application. What type of interviews? Who? How many? This is not clear at all. The methodology lacks depth and detail - you say the study is mixed methods, bu...