The Open University Business/Marketing Student

All three assignments for B328 Marketing in Action. Averaging 65%-75% score.

Structure of the assessment: TMA 01 is made up of two parts. Each part is worth 50 marks. You must answer both parts of this assignment. Assessment weighting: This assignment accounts for 20% of your total assessment for the module and will be marked by your tutor. Word limit: The total word limit for TMA 01 is 1750 words: 1000 words for Part 1 and 750 words for Part 2.

Structure of the assessment: The EMA consists of three parts. Part 1 is worth 30 marks. Part 2 is worth 50 marks and Part 3 is worth 20 marks. You must answer all three parts of this assignment. Assessment weighting: Assessment weighting: The EMA accounts for 50% of your total assessment for the module. The EMA has a threshold of 30%; you must achieve at least 30 marks out of 100 for the EMA to pass the module. Word limit: The total word limit for the EMA is 3000 words: 750 words for Part ...

Structure of the assessment: TMA 02 is made up of two parts. Part 1 is worth 25 marks. Part 2 is worth 75 marks. You must answer both parts of this assignment. Assessment weighting: This assignment accounts for 30% of your total assessment for the module and will be marked by your tutor. Word limit: The word limit for TMA 02 is 2250 words. 750 words for Part 1 and 1500 words for Part 2.

This end-of-module assessment (EMA) rewards your participation in B329 social-media activities, and integrates your learning from Block 3 and, specifically, participation in the #B329LeadershipChallenge. The EMA encourages you to draw on the different approaches to leadership as practice introduced in Block 3: place-based leadership, resistance leadership, activist leadership and leadership for social change. It also encourages you to evaluate the strengths and weaknesses of one of these approac...

Whether you are interested in a career in marketing or merely curious about how marketing works, this module provides an opportunity to explore marketing practice in action. The module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also exam...

Whether you are interested in a career in marketing or merely curious about how marketing works, this module provides an opportunity to explore marketing practice in action. The module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also exam...

Whether you are interested in a career in marketing or merely curious about how marketing works, this module provides an opportunity to explore marketing practice in action. The module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also exam...

Whether you are interested in a career in marketing or merely curious about how marketing works, this module provides an opportunity to explore marketing practice in action. The module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also exam...

Whether you are interested in a career in marketing or merely curious about how marketing works, this module provides an opportunity to explore marketing practice in action. The module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also exam...