Haashimmirza
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Week 3 - Global Marketing (BMEL)
This document will cover the following: - Global Competitiveness. - The 'Marketing Mix' - National and international marketing. - Global marketing strategies.
- Lecture notes
- • 7 pages •
This document will cover the following: - Global Competitiveness. - The 'Marketing Mix' - National and international marketing. - Global marketing strategies.
Week 2 - Business Exapansion (BMEL)
This document will cover the following: - The concept of joint ventures (JV's) and mergers and acquisitions (M&A's). - Why companies merge and acquire. - The underlying merger rationales and drivers. - Different types of mergers. -Why mergers can fail.
- Lecture notes
- • 8 pages •
This document will cover the following: - The concept of joint ventures (JV's) and mergers and acquisitions (M&A's). - Why companies merge and acquire. - The underlying merger rationales and drivers. - Different types of mergers. -Why mergers can fail.
Week 1 - Lecture notes Introduction to Business, Management, Economics and Law
Objectives: - Have a better understanding of business. - Have a better understanding of globalisation.
- Lecture notes
- • 6 pages •
Objectives: - Have a better understanding of business. - Have a better understanding of globalisation.