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Consumer Behaviour
The report critically evaluates the 5 stages of the Consumer Behaviour Model (Buying Decision Process) and identifies and describes if this process is still relevant to consumer buying behaviour in today’s marketplace. Specific examples are provided that explain analysis through practically applying the model to the marketing campaigns of a product in the fashion industry. Further, the report includes analysis of the implementation of the marketing strategy and channels chosen. The foll...
- Essay
- • 29 pages •
The report critically evaluates the 5 stages of the Consumer Behaviour Model (Buying Decision Process) and identifies and describes if this process is still relevant to consumer buying behaviour in today’s marketplace. Specific examples are provided that explain analysis through practically applying the model to the marketing campaigns of a product in the fashion industry. Further, the report includes analysis of the implementation of the marketing strategy and channels chosen. The foll...