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Case Strategic Marketing
This assignment aims to assess the marketing strategy of Uber by focusing on its rides sector. Initially, a macro analysis is conducted and discussed through using the PEEST framework. A micro analysis followed examining the target market situation, the customers demographics and a competitor’s analysis in the chosen area. An internal analysis was then conducted concluding the competitive advantage of Uber. Finally, TOWS matrix was prepared identifying current situation and suggesting possible...
- Case
- • 23 pages •
This assignment aims to assess the marketing strategy of Uber by focusing on its rides sector. Initially, a macro analysis is conducted and discussed through using the PEEST framework. A micro analysis followed examining the target market situation, the customers demographics and a competitor’s analysis in the chosen area. An internal analysis was then conducted concluding the competitive advantage of Uber. Finally, TOWS matrix was prepared identifying current situation and suggesting possible...
Essay Managing and Organizational Behaviour
In this study, we aim to explore the challenges leaders face in organizations that have a major influencing on the organizational performance. Theories and frameworks were interpreted from recent studies associated to leadership and organizational behavior in the current volatile market. We examined the impact of human behavior through the study of organizational behavior and discussed the best possible managing techniques to better deal with employee productivity and managing teams. The results...
- Essay
- • 18 pages •
In this study, we aim to explore the challenges leaders face in organizations that have a major influencing on the organizational performance. Theories and frameworks were interpreted from recent studies associated to leadership and organizational behavior in the current volatile market. We examined the impact of human behavior through the study of organizational behavior and discussed the best possible managing techniques to better deal with employee productivity and managing teams. The results...
Essay Critical Issues in Business
Debates on contemporary issues in business that influence leadership, strategic decision making, and responsible management.
- Essay
- • 12 pages •
Debates on contemporary issues in business that influence leadership, strategic decision making, and responsible management.
Case Competitive Advantage and Innovation
1. What are the main features of Haier's internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises? 2. How successful has Haier's internationalisation strategy been and why? 3. What are the principal features of Haier's management system and how do they differ from those traditionally deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western enterprises?
- Case
- • 13 pages •
1. What are the main features of Haier's internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises? 2. How successful has Haier's internationalisation strategy been and why? 3. What are the principal features of Haier's management system and how do they differ from those traditionally deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western enterprises?