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Marketing Environment and Strategy
A highly detailed and comprehensive FULL SET of notes within Marketing Management. This document focuses on marketing and the different forms of strategy that can be used to navigate particular environments. Here we explain the: - MACRO (Political, Economic, Socio-cultural, Technological, Legal, and Ecological) - MICRO (Customers, Suppliers, Distributors, and Competitors) - Internal environment (The analysis of the internal environment of an organisation is the concern of the under...
- Lecture notes
- • 10 pages •
A highly detailed and comprehensive FULL SET of notes within Marketing Management. This document focuses on marketing and the different forms of strategy that can be used to navigate particular environments. Here we explain the: - MACRO (Political, Economic, Socio-cultural, Technological, Legal, and Ecological) - MICRO (Customers, Suppliers, Distributors, and Competitors) - Internal environment (The analysis of the internal environment of an organisation is the concern of the under...
Marketing Principles and Society - FULL NOTES comprehensive and exampled
A highly detailed and comprehensive FULL SET of notes within Marketing Management. This document focuses on the principles of marketing and how society benefits and engages with the concept of marketing, how and why it is used.
- Lecture notes
- • 12 pages •
A highly detailed and comprehensive FULL SET of notes within Marketing Management. This document focuses on the principles of marketing and how society benefits and engages with the concept of marketing, how and why it is used.
Marketing Management - FULL SET OF NOTES - 1ST CLASS GRADE
A FULL SET of highly detailed and comprehensive notes with examples for Marketing Management. These notes have achieved 1st class marks for all topics with an overall 1st class grade for the module at 85%. The topics included: - Marketing Principles and Society - Marketing Environment and Strategy - Marketing Research and Customer Insights - Consumer and Business Buying Behaviour - Segmentation, Targeting and Positioning - Product Innovation and Branding - Marketing Communications ...
- Lecture notes
- • 13 pages •
A FULL SET of highly detailed and comprehensive notes with examples for Marketing Management. These notes have achieved 1st class marks for all topics with an overall 1st class grade for the module at 85%. The topics included: - Marketing Principles and Society - Marketing Environment and Strategy - Marketing Research and Customer Insights - Consumer and Business Buying Behaviour - Segmentation, Targeting and Positioning - Product Innovation and Branding - Marketing Communications ...
Marketing Management - 1ST CLASS - FULL SET of highly detailed and comprehensive notes with examples
A highly detailed and comprehensive FULL SET of notes for the area of Marketing Management. 1st class marks on all topics and overall 1st class grade on Marketing at 85%. This set contains detailed information with relevant examples for the topics of: - Marketing Principles within Society - Marketing Environment and Strategy - Marketing Research and Customer Insights - Consumer & Business Buying Behaviour - Segmentation, Targeting, and Positioning - Product Innovation and Branding -...
- Lecture notes
- • 6 pages •
A highly detailed and comprehensive FULL SET of notes for the area of Marketing Management. 1st class marks on all topics and overall 1st class grade on Marketing at 85%. This set contains detailed information with relevant examples for the topics of: - Marketing Principles within Society - Marketing Environment and Strategy - Marketing Research and Customer Insights - Consumer & Business Buying Behaviour - Segmentation, Targeting, and Positioning - Product Innovation and Branding -...