Consumer Behavior notes

This is a summary or notes from the video clips of the coarse Consumer Behavior on the Pre-master for Tisem at Tilburg University.

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.

A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.

This summary contains all required book chapters and lecture slides. The books used; - Influence, science and practice by Robert B. Cialdini - Consuemr Behavior by Hoyer, Macinnis, Pieters

This summary contains notes on the relevant lectures of Anika Stuppy, knowledge clips and book notes for the course Marketing for Pre-masters.

Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2

This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.

This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.

Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters

Summary for the course Marketing for Premaster. The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition (Chapter 1 t/m 14) in combination with the lecture powerpoints and notes. Written in English.