Consumer Behavior notes

Notes from Henk Roest's lectures so far. Notes were made during the lectures and otherwise not ordered or checked for spelling, but complete. Both English and Dutch.

Comprehensive and comprehensive summary of chapters 11 through 14 from the book Consumer behavior (7th Edition). The summary contains both examples and marketing implications and ends with a number of practice questions (and a link to more practice questions). Some difficult words are explained in Dutch.

Marketing for premaster. Extensive summary with a glossary per paragraph and many examples. Part 3 The process of making decisions contains the chapters 7,8,9 and 10. You can download the flip-cards for the glossary below.

Summary of Chapters 11 through 14 (Chapter 11-14), which return as knowledge questions on the final test of Marketing (pre-master). Terms are clarified with examples.

A comprehensive summary of chapters 7 through 10 for the midterm of the Marketing (for premaster) course of the book Consumer behavior - Hoyer, Macinnis, Pieters. The summary also contains examples (clearly identifiable) and marketing implications (clearly recognizable). In addition, the summary has been supplemented with a few points from the lesson and checked with the help of other summaries to actually present the essence of these chapters. In addition, some difficult words have been transla...

Practice questions for the intermediate examination chapter 2 to 6

Summary for the third intermediate test that focuses on the main lines of the book. Sometimes short examples are given to make a better link with reality (which makes it easier to remember). The summary is written in English to prevent any translation errors

Summary Marketing: Consumer Behavior Chapters 11 through 14

Detailed Summary H11-14. Book: Hoyer, MacInnis and Pieters: Consumer Behavior; 7th edition; Cengage Learning; 2018

Clear summary of the chapters 7 t / m 10 for the second intermediate key by Marketing 2: consumer behavior.