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Newest Consumer Behavior summaries
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
- Summary • 151 pages • 2019
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.
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Practice questions multiple choice open per chapter Consumer Behavior
- Interview • 53 pages • 2019
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In this document you will find endless practice questions that you can use for the Consumer Behavior exam. Both multiple choice and open questions the answers. They are categorized by chapter, just like in the ordinary exam (of Consumer Behavior at Radboud University). Good luck!
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Marketing - begrippen - Premaster Marketing Management
- Summary • 29 pages • 2019
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This document contains concepts explained from the associated Marketing book and the given lectures.
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Consumer Behavior Summary (Book, Articles, and Lectures)
- Summary • 55 pages • 2019
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes.
Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2
Chapters 1,2,3,4,5,6,7,8,9,10, and 17
Articles:
Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. 
Fransen...
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Begrippen Consument en Marketing H7 t/m 14
- Summary • 6 pages • 2019
- Available in package deal
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Alle begrippen voor het tentamen op 20 maart van Consument en Marketing. H7 t/m 14
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Marketing for premaster (book: Consumer Behavior - 7th edition - Hoyer, Macinnis, Pieters)
- Summary • 77 pages • 2018
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Chapters 1 to 14 of the book Consumer Behavior 7th edition (necessary for Marketing exam - premaster Marketing Management Tilburg University).
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Summary consumer behavior ch. 1-14
- Summary • 57 pages • 2018
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A summary of the book Consumer Behavior from Hoyer, Pieters & MacInnis, the seventh edition, chapters 1 - 14.
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition
- Summary • 48 pages • 2018
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Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
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Practice questions for part 3 - Marketing for pre-master Marketing Management
- Exam (elaborations) • 35 pages • 2017
- Available in package deal
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Practice questions from chapter 11 to 14 of Consumer Behavior.
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Exercise Questionnaire Marketing CHAPTER 7-10
- Exam (elaborations) • 45 pages • 2017
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Practice questions for the intermediate examination chapter 7 - 10 Practice questions for the second interim test of Marketing for pre-master Marketing Management
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