CSUF MKTG 351 EXAMS PACKAGE DEAL 2023/24|ALL GRADED A |VERIFIED FOR ACCURACY|GUARANTEED SUCCESS

How do you set a price? -establish pricing goals -estimate demand, costs, and profits -choose a price strategy to help determine a base price -fine tune the base price w/pricing tactics Define price strategy. the initial price and gives direction for price movements over the product's l...

marketing The process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment customers The purchasers of organiz...

Define marketing channel or channel of distribution. ease the transfer of ownership as products move from producer to business user or consumer How do channel members facilitate the distribution process? -by providing specialization and division of labor Define channel members. all ...

consumer decision-making process a five-step process used by consumers when buying goods or services need recognition result of an imbalance between actual and desired states want recognition of an unfulfilled need and a product that will satisfy it stimulus any unit of inpu...

If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any p...

Promotion Strategy Advertising Public Relation Personal Selling Sales Promotion Social Media Communication Process by which meaning are exchanged or shared Competitive Advantage High Product Quality Rapid Delivery/ Ex: Drome Low Prices Excellent Services Unique Features ...

target market the segment a company chooses to serve true segments can be categorized as: age, gender, location, purchasing powers, etc. substantiality each segment should be large enough that a meaningful marketing strategy cab be devised to be profitable measurability the ...

What is marketing? satisfying customer needs and wants What are the 4 philosophies of marketing? product, sales, market, and social marketing orientation 4 marketing philosophies: Sales Orientation focuses on the the capabilities of sales people to push product 4 marketing ph...

new-product strategy a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation brainstorming (Idea generation) the process of getting a group to think of unlimited ways to vary a product or solve a problem ...

States that it is legal to spam, provided: - Spammers do not disguise their identity - Emails are labelled specifically - Recipients are able to unsubscribe to future mails - Controlling the Assault of Non-Solicited Pornography and Marketing (CANSPAM) Act The technique that defines the s...

Pricing One of the 4 P's; Of the 4 P's, this one is the most unique in that: 1. It's the only one that is revenue-generating 2. Has a direct effect on revenue But companies often focus so much on this that they lose sight of their product's quality Pricing in Different Types of Mark...

Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large​ Primary Focus of Marketing satisfying customers' needs and wants. Customer wants, backed by...

CSUF MKTG 351 SPRING 2020 EXAM 2 REVIEW| 52 QUESTIONS AND ANSWERS

MKTG 351 - EXAM QUESTIONS WITH 100% CORRECT ANSWERS|GUARANTEED SUCCESS

Marketing A philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. An organizational activity, set of institutions, and processes. Marketing Mix product, price, place (distribution), promotion Marketing concept the idea that the s...