Psychographic - Study guides, Class notes & Summaries

What are the 4 basic criteria for a segmentation scheme to be successful? - 1. Identifiable, 2. Accessibility, 3. Responsiveness, 4. Substantiality What is identifiable? - Companies need to gather the proper data in order to help identify their possible markets. This will give them info on the populations demographic, psychographic, geographic, and age of family members, marital status, and whether or not there are children What is accessibility? - members of targeted segments must be reach...

major segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANS>set of customers who are buying the company's product target market - ANS>qualified available market the company decides to pursue available market - ANS>set of consumers who have interest, income, and access to a particular offer potential market - ANS>set of consumer with a sufficient level of interest in a market offer corporate culture - AN...

An emergent tactic in marketing to help identify customers based on where they live and their customer profile (many times through loyalty program purchases) allows companies to target ads and promotions to its "best customers". Which of the following approaches does this align with? A. Geodemographic profiling B. Psychographic profiling C. Demographic profiling D. Lifestyle profiling - Answer-A During the environmental scanning process that an organization goes through to decide on ope...

Marketing in the Digital Era D373 WGU OA Revised Exam Test Questions &Verified Correct Answers < Already Passed>Updated< Target customers - ANSWER : Customers based on a predefined geographic boundary Market segmentation - ANSWER : Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - ANSWER : Focus on the intrinsic traits the target customer has, such as values, personalities, interests, a...

major segmentation variables (4) : (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market : set of customers who are buying the company's product target market : qualified available market the company decides to pursue available market : set of consumers who have interest, income, and access to a particular offer potential market : set of consumer with a sufficient level of interest in a market offer corporate culture 2 | P a g e : shared experiences, ...

Market Segmentation correct answers the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs Ex: Senior citizen market or Hispanic market or College student market What are the 4 bases for segmenting consumer markets? correct answers - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation Geog...

MBA MFT Study Cards Question and answers already passed 2023/2024major segmentation variables (4) - correct answer (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - correct answer set of customers who are buying the company's product target market - correct answer qualified available market the company decides to pursue available market - correct answer set of consumers who have interest, income, and access to a particular offer potential ma

WGU D373 OA Marketing in the Digital Era; Questions and Answers 100% Correct Target customers Correct answer Customers based on a predefined geographic boundary Market segmentation Correct answer Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct answer Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lif...

Marketing in the Digital Era D373 WGU OA Customers based on a predefined geographic boundary - Target customers Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more - Market segmentation Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions - Psychographic The way customers go through their decision making and ...

COM 2740 Midterm review Liberty University Questions with complete solution COM 2740 Midterm review What is communication? - correct answer process that people through the use of symbols verbally or non-verbally, consciously or unconsciously, intentionally or non-intentionally generate meanings within and across various cultures and media. transfer of information from sender to receiver What are the different types of segmentation? - correct answer Geographic Demographic psychographic...