- Guides d'étude, Notes de cours & Résumés

COB 300D Exam Set Questions With Reviewed Correct Detailed Answers New Update!! 1. The activity for creating, communicating, delivering, and exchanging offerings that benefit customers, the organization, its stakeholders, and society at large. - ANSWER Marketing 2. For Marketing to Occur there must be 4 things: - ANSWER 1. two or more parties with unsatisfied needs. 2. a desire and an ability to satisfy these needs. 3. a way for the parties to communicate. 4. somethi...

COB 300D Test Set Questions With Reviewed Correct Detailed Answers New Update!! 1. MARKETING STRATEGY DEVELOPMENT - ANSWER designing an initial marketing strategy for a new product based on the product concept 2. BUSINESS ANALYSIS - ANSWER review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives 3. PRODUCT DEVELOPMENT - ANSWER developing the product concept into a physical prod...

COB 300D Test Set Questions With Reviewed Correct Detailed Answers New Update!! 1. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the supplier to producer through intermediaries, including the clothing store. This pipeline is actually a… a) Supply chain b) logistics network c) marketing channel d) distribution network a 2. Schwan's Sales Enterprises of Marshall, Minnesota, markets a...

COB 300D Exam Set Questions With Reviewed Correct Detailed Answers New Update!! 1. Product Life Cycle Stages - ANSWER 2. Growth 3. Maturity 4. Decline 2. Introduction Stage - ANSWER 1. Introduction -Can last very long or short depending on consumer learning curve with your product. -Pricing strategy: skimming or penetration? 3. Growth Stage - ANSWER competition for your product. -Sales are growing, and you may have more -Implement your pricing strategy here ...

COB 300D Exam Set Questions With Reviewed Correct Detailed Answers New Update!! 1. Why is it important to develop long-term relationships - ANSWER to retain loyal customers than to advertise to new customers -Loyal Customers work with you to advertise -They spend lots of money on your product 2. Signs of a loyal customer - ANSWER -Purchase other Items from your company -Positive word of mouth to others -Repeated purchase -Cheaper 3. Company that is a good example of creat...

COB 300D-Exam Set Questions With Reviewed Correct Detailed Answers New Update!! 1. Selecting Media (types of media) - ANSWER TV, radio, magazines, newspapers, yellow pages, internet, outdoor, direct mail 2. Continuos advertising schedule - ANSWER which in-turn means same ads run each month same budget every month, 3. Steps in Developing the Advertising Program - ANSWER Target Audience 2. Specifying the Advertising Objectives 3. Setting the Advertising Budget ...

COB 300D Marketing Final Set Exam Questions With Reviewed Correct Detailed Answers New Update!! 1. Markdowns - ANSWER the reductions retailers take on the initial selling price of the product or service integral component of the high/low pricing strategy 2. Quantity Discounts for Consumers - ANSWER cheaper the unit cost - Size discount is most common form 3. Seasonal Discounts - ANSWER - The more you buy the price reductions offered only during certain times of ...

COB 300D Test Set Exam Questions With Reviewed Correct Detailed Answers New Update!! 1. Qualitative Forecasting Techniques - ANSWER Executive Opinion, Market Survey, Force Composit, Delphi Method, Explicit Assumption 2. Executive Opinion - ANSWER develop the forecast 3. Market Survey - ANSWER Group of managers meet and collectively Interviews and surveys used to judge consumer preferences and assess demand 4. Force Composit - ANSWER region 5. Delphi ...

COB 300 Marketing Final Set Exam Questions With Reviewed Correct Detailed Answers New Update!! 1. Step 1 of marketing plan - ANSWER Define mission and/or vision. determine value to customers, who customers are, and what the competitive advantage 2. Step 2 of marketing plan - ANSWER evaluate internal and external environment. - internal: firms strengths and weaknesses - external: opportunities and threats 3. External threats - ANSWER leagal/political/ethical trends,...

COB 300 Operations Set Exam Questions With Reviewed Correct Detailed Answers New Update!! 1. Describe cycle time as it relates to business processes. Why is it important to the management of business processes? How does it relate to concepts like productivity and capacity utilization? - ANSWER Cycle time is the average time between completions of successive units in a process. It is directly related to the output capacity of the system - as cycle time is reduced, the pr...