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Summary providing clear and comprehensive explanation with examples about logical positivism, its background, and other concepts that were created based on it.

This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.

the summary introduces the concept of present value and learn how to apply the time value of money to future cash flows, as well as how to calculate the net present value of a project. it describes the key to NPV that is its three attributes and also some alternatives. Finally, it explains and illustrates the internal rate of return.

This summary helps understand and explain how the riskiness of an individual stock is measured and translated into a required return, as illustrated by the Capital Asset Pricing Model (CAPM). Then, it explains the differences and similarities between the Capital Market Line (CML) and Security Market Line (SML). Finally, it calculates a risk-adjusted WACC by using the CAPM. The second part, applies the Capital Asset Pricing Model (CAPM) in various settings and calculates a risk-adjusted WACC by ...

the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.

summary covering the chapter about the game theory of microeconomics. First, defining a game with a dominant and dominated strategy. Then discussing about the Nash equilibrium in simultaneous games, multiple equilibria, pure strategy, mixed strategy, maximin strategy, and sequential games. Strategic moves, credibility, and commitment entry deterrence will be finally discussed

summary of asymmetric information in microeconomics. First, the asymmetric information is explained with the lemons problem and examples and the mechanism that mitigates this problem. Then, it discusses adverse selection in insurance firms. Finally, the moral hazard is linked to the asymmetric information in a principal-agent relationship explained with a graphical and mathematical approach.

summary covering the chapter about imperfect competition in microeconomics, the industry structure between perfect competition and monopoly. It describes different types of oligopoly and their characteristics.

summary of the first part of the marketing management course namely the 3C's analysis, the importance of this first analysis for a comapny in a competitive market. The topic is broaden with notes from reading regarding the concepts discussed in this first part ( e.g. coherence premium, competitive strategy, the customer decision journey)

introduction to the topic of marketing management, explaining why firms need to choose a good marketing strategy and the mistakes to avoid